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characteristics of the enterprise
LOCATION
- in store
5 rue de stockholm in PARIS
harzer str 39 in BERLIN
LONDON
25 heathman's road in fulham - modern building
makes them herself - no factory to produce them in large quantities
- online
mercimamanboutique.com
- uses their website as advertisement
+ getting included in the press
- The Times,
The Daily Telegraph,
Cosmopolitan,
Grazia,
Hello!,
Good Housekeeping,
Stylist,
Glamour,
Marie Claire,
Vanity Fair,
Harper's Bazaar.
simple + easy to use
shows the building process
+ what merci maman is all about = thank you mother
PURPOSE OF ENTERPRISE
aims to make mums happy - gift receivers happy
mostly made for mums as a thank you for them
thanking the mums
personalising the gifts
*pic of best mum ring*
achieves this by personally engraving jewelry with heart felt message
+ made with love and care
TYPE OF GOODS
mm provides jewelry
is a good
falls in the fashion sector
is made very fast
in under 24 hours + delivery
mm works quickly providing goods as soon as they can
RANGE OF PRODUCTS
types of jewelry that can be customized and be unique to the buyer.
eg, birth month flowers
eg. eg. cherry blossoms for march, daises for april
necklaces - benefits them through the customer having more choices to choose what they like = guaranteed income for mm.
benefit the customers who easily lose rings, earrings, or break little delicate jewelry
bracelets - for someone who wants to add class and prove points
benefits the customer as it adds elegance and grace to their outfit, especially with mm's designs + lasts longer as it doesn't touch water as much as rings
rings - benefits the customer as it moves around less, constant happy reminders as you're looking at a ring more often than a bracelet or a necklace + stubbly pulls an outfit together
earrings - shows elegance
benefits the customer as it doesn't get damaged quite as quickly as it's not in anything such as the damage zone eg, rings
*pic*
*pic*
*pic*
*pic*
*pic*
SIZE OF ENTERPRISE
small enterprise - around 45 employees
For it to be classed as a medium enterprise, it would have to employ 5 more people
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