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HY stress options?
Maintain Europe dominance market size related. Improve with aggressive advertising in Africa and Asia.
Our most sales come from Big Firms.
Degree of managers autonomy <- Probably 2 and then 3?
Need DI and/or EX since there are many products but not suitable for ppl who want to combine work with leisure.
Africa switch 6 with 8?
Develop steadily for Europe and aggressively on Asia/Africa.
Price Strategy R is OK, we need market share.
2
Given this assumption, I think we should finalise the deal
3
The second choice sounds unfair and we don't know if this will help the company's growth.
Maybe go with choice 3? fits better with the 5 insights of entrepreneurship.
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