Notes

H.R.492 — 116th Congress (2019-2020)

social media platforms sometimes take things down, but they really shouldn't, because sometimes, they are biased when they choose what to take down.
they would have to go through so many posts

Their decision of what is fake news and what is not could be biased.

LESS CONTROL OF CONTENT
When publishing on your own platform (such as a blog on your company site), you have total control. You get to determine the exact look and feel of each page published. You can include whatever elements you like, in any way you choose. The same can’t be said for publishing on social media.

Social platforms allow you less control of not only your content but the overall feel of the page itself. Where offering next-steps on your own blog may be easy, it’s more challenging to do so on a social platform.

By publishing on a social site, you give up the total control you enjoy on your own sites. Consider how this lack of control may impact the success of your content and how you can work with the lesser control, to still see success.


GETTING VIEWERS WHERE YOU WANT THEM
For most businesses, getting viewers to your site offers the best chance of conversion. When publishing on social platforms, you have an additional step in getting viewers to your own site, and to a conversion.

Consumers generally need multiple touch points before the final purchase happens. Consider how 3rd party publishing can be one of those touchpoint, but also consider how it could add an extra step low in the funnel, which could negatively impact conversion rates.

Think of how this additional step to your platform may impact conversions and how you can better move viewers to your high converting pages from social content. Ask yourself where social platform publishing should sit in your marketing funnel strategy.


NO MONETIZATION
This one won’t apply to most businesses, but for many blog owners, monetizing your site means a bit of revenue to reward you for your efforts. Publishing on social media sites generally means that you can’t show ads, though Facebook does allow ads within their Instant Articles for publishing partners.

If you’re looking to monetize your content, you may want to consider using social publishing platforms to draw viewers in with a bit of a tease, and then on to the full meal on your own site. But keep in mind that many don’t like to be teased if the reward isn’t worthy of the action. Be sure you give them an end-product that lives up to their expectations and be aware that you’ll likely lose some viewers along the way.