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Purpose- What is the speaker hoping to accomplish by writing this? Remember that the message itself does not equal the purpose
Audience- Who is the actual audience? Who is the intended audience? How does the audience appeal to the audience?
Context- What was going on in the world when the text was produced? What are the biggest issues on the authors mind? What does the author celebrate or criticize in the culture?
Exigence- What was the catalyst that led the author to act? Why NOW for the speaker? Is there a sense of urgency?
Choices- What are all the ways that the author enhances their writing? Why does the writer make these choices? What patterns exist in the text?
Appeals- Appeals to emotion, ethics, logic, reason, credibility...
Tone- What is the writer's attitude towards the subject?
Rhetorical analyisis requires you to read and understand what matters about a text (SPACE) and comment on the specific features (CAT)
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