Notes

Randall is the leading e-commerce platform in Turkey founded in 2010 we are currently serving over 16 million customers with around 2,000 friends our big team of 2,000 people is dedicated to give the best customer experience to our users we are selling hundreds and 40,000 items daily at Transcom our main focus is fashion but we have extended to many more categories from electronics to home furniture why a marketplace model with the aim of increasing customer loyalty and reaching new customers I'm painting parts of digital marketing executive responsible for retargeting campaigns of trend often when it comes to retargeting we needed a flexible solution that would match all aspects of our digital strategy we treat retargeting as an integral part of our marketing strategy generating high revenue with sustainable performance is the main focus of our performance marketing KPIs in order to achieve our goal it was important for us to reach customers from various channels including desktop mobile web and mobile app we wanted to bring high value traffic with above their average lifetime value by setting different goals for different customer segments our TV house algorithms powered by deep learning allowed us to apply different strategies for our elite and non-elite customers having this flexibility we managed to increase our user engagement and drive more sales we have achieved outstanding results by assigning different KPIs for iOS Android desktop mobile web and Facebook PPI campaigns the creatives they used for the campaign's were well-designed and correspond with perfectly with our brands field we were sure to see that our TV houses traffic with an overall engagement campaigns doubled while maintaining a good performance more than 80% of our traffic comes from mobile this is why we are always seeking for an opportunity to increase our performance there are TV house enough campaigns help us achieve our goal after three months of starting in app campaigns we observe a major increase in volume compared to benchmark campaigns RT be housed in a pre targeting campaign spring two and a half times higher volume with a higher ROI what we value about our cooperation with our TV house is that we have a strong communication regarding to overall performance of the campaigns and have a collaborative contribution to hit our KPIs we use third-party analytics tools as well as our TV houses own panel to analyze the data and we are extremely happy with the transparency and the constant ROI results provided by our TV house I would recommend working with our TV house as you can expect high performance for your campaigns and reach your sales goals