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Dalam pemasaran dan periklanan, di mana selaras dengan budaya kontemporer sangat penting, perusahaan
kadang-kadang menggunakan transcreation, yang pada dasarnya berarti menciptakan kembali materi untuk yang baru
konteks budaya, bukan sekadar menerjemahkan teks. Beberapa perusahaan menggunakan terjemahan balik untuk memastikan akurasi. Setelah penerjemah mengkodekan
pesan ke bahasa lain, penerjemah yang berbeda menerjemahkan ulang pesan yang sama ke
bahasa aslinya. Terjemahan balik ini kemudian dibandingkan dengan pesan aslinya
untuk menemukan kesalahan atau ketidaksesuaian.
Waktu dan biaya yang dibutuhkan untuk penerjemahan profesional telah mendorong perkembangan alat penerjemahan terkomputerisasi. Alat perangkat lunak khusus, aplikasi seluler, dan online
layanan seperti WorldLingo dan Google Translate dan Papago menawarkan berbagai bentuk terjemahan otomatis.
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