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The average person has 8.6 social media accounts in 2020, up from 4.8 in 2014
Out of 4.57 billion internet users, 83.36% are active users
Out of 4.20 billion mobile internet users, 90.71% are active users
Out of 3.81 billion social media users, 98.68% access the websites or apps through a mobile device
aug 12 2020 backlinko
96.2 % view social media positively while 98.5% use at least 4 social media apps
3 out 0f 4 users ignores ads (roughly 75% of people do. so what do we do to change that?)
goodfrims
Over 200 million users visit at least one business profile daily. (Instagram)
60% of people say they discover new products on Instagram. (Instagram)
One-third of the most-viewed Stories on Instagram are from businesses. (Instagram)
By advertising on Instagram, businesses can reach 57 million youths (aged 13-17 years). (Hootsuite)
influencermarketinghub
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