Notes

I have also applied for the MSc International Management and Leadership courseat Queen Margaret University as it also offers modules that interest me. I would love to take either of the courses. MSc in International Marketing in particular offers Marketing and Society as one of the modules, which happens to be the subject I am very fond of. I am eager to continue learning about human behaviour and marketing techniques that trigger consumers into buying a product. My favourite books on behavioural science are: Predictably Irrational by Dan Ariely, Social Animal by David Brooks and Understanding Motivation and Emotion by Johnmarshall Reeve. If given the chance, I would love to partake Digital Marketing and PR as well. I hope this course will prepare me to implementing marketing strategies and create opportunities where I will be able to apply it. I am looking forward to many occasions where I can immerse myself in the international culture that you offer at Queen Margaret University. I want to learn more about marketing managemnt and my future goal is to put this into practice in many of my own businesses.