Notes

In a time of economic downturn, a business owner’s natural reaction would be to cut costs on all fronts. Considering the challenges you face it’s natural for you yourself to begin to dismiss all spending as unnecessary. However, investing in activities that boost conversions and generate sales must be given a second thought. Taking a product sales-focused approach to saving your business will put you on the fast track to recovery - and ppc (PPC) marketing https://antiguawebsolutions.com/ppc-agency-in-newyork/ is the cost-effective solution you will need.
The PPC marketing https://antiguawebsolutions.com/ppc-agency-in-newyork/ model is ideal at a time like this. Your spending is entirely limited to the amount you specify and you also are assured an extremely high potential for returns through audience targeting.
As an advertiser, your priority is to minimize ad spend and maximize returns and the need is heightened in the context of a recession. Our PPC agency https://antiguawebsolutions.com/ppc-agency-in-newyork/ experts have identified pay per click advertising opportunities specific to these realities such as for example reduced competition resulting in lowered cost per click (CPC) https://antiguawebsolutions.com/ppc-agency-in-newyork/, as regarding the recent COVID-19 pandemic.

5 Reasons You Need PPC Marketing AT THIS TIME
A slowing economy causes everyone to meticulously assess spending priorities. But your business’s need for brand visibility is ever-present. The Forbes article on advertising during a recession shares, “When times are good you should advertise, when times are bad you must advertise.” Amazon’s 28 percent sales growth during the 2009 recession is really a testament to this.
A notable Harvard Business Review study tells us that in history, a progressive strategy of refocall of used spending (versus drastic cuts) during a recession benefits businesses post-downturn, and the right formula enabled 9 percent of companies to come out stronger.
Taking these insights into account through the lens of digital marketing today, pay per click marketing may be the most cost-effective way open to promote your business while sticking with your own allotted media budget.
Here are the top reasons why investing in PPC marketing is ideal at this time:
1. See Results Quickly
The need is now and you require a quick shot in the arm to get over the extended downtime. Realistically, a straightforward ad can be created and approved within 24 to 48 hours. And when done correctly, your advertisement may bring profitable results from day one.
2. Everyone Is Online
The recent health crisis forced limitations on physical interaction and pushed brands to create an online presence or strengthen their pull. With everything becoming available online from basic needs to work and school, your target audience is spending more screen time than ever before - broadening your lead pool.
3. Cost Per Click Is Down
An economic slowdown creates a buyer’s market for advertisers. Costs per click (CPCs) are down and at one point decreased by six percent across all verticals. With CPC bidding becoming more affordable, you save a lot more on your ad budget and get higher returns.
4. Your Competitors Are Less Visible
Cost-cutting across all industries has made big players less visible, leaving an opening for more brands to be observed. Thrive PPC manager John Powell shares that businesses can capture traffic and conversions due to this reduced competition. It’s a fantastic possibility to be noticed online, especially for businesses not used to PPC.
5. Get Ahead Of THE VACATION Rush
We’ve ushered in the fourth quarter of the year and the peak within consumer spending is near. Getting started on a PPC advertwill being strategy early will let your business beat the holiday rush and zoom past your competitors in heat of online shopping.
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