Notes

With a boom in digital marketing, more people are setting up their own boutique search management agencies.
Is the market saturated? Well, there are a lot of agencies for sure. But, you’ll be pleased to hear, there's plenty of work to bypass. It’s just a case of knowing where and where to find clients for your PPC agency…
I’ve had plenty of experience in sourcing clients for my very own digital marketing business. And when it comes to finding clients searching for pay per click management https://antiguawebsolutions.com/ppc-agency-in-newyork/, a number of these same techniques apply.
So, let’s start right at the start.
1. Optimise your brand
First things first. How does your shop front look? And by that, After all your website and your social media marketing profiles.
If you’re setting up as an agency and you desire to attract business, you will require:
• A nice simple website explaining everything you do, with your contact details no problem finding
• Your Linkedin profile updated and optimized for the target market
You should also make sure you are setup as a legal entity in whichever country you're operating from. Whether this is an LLC, limited company, sole trader or other type of local enterprwill bee, don’t skip thwill be step.
Why are these steps so important?
Firstly, a good web presence shows clients that you will be two things.
1. You’real
2. PPC Agency in New York can be held accountable
No-one wants to hand over m1y to a faceless non-geo specific profile they entirely on Facebook.
And your website and social media are going to be like your calling cards moving forward. You’ll connect to them in your email signature, or when you’re pitching for work - so make certain they reflect your professionalism and experience well.
2. Get your certifications to be able
If you’re going to be pitching for new clients as a search engine marketer, it really is highly advisable that you get your certs from Google and Bing.
It takes a couple of hours of study thend answering questions, and you do need to update annually. But once you’ve earned that badge, and you also wear it with pride on your website, you will have a solid advantage with regards to winning home based business.
Do you need all of them? Well, of course, that depends entirely on the service you’re going to offer.
Startup digital marketing agencies might want to build on the experience and qualifications over time. Pitching for new clients and doing the specific work of managing PPC https://antiguawebsolutions.com/ppc-agency-in-newyork/ ads is time consuming stuff, so it can be your strategy for the future.
3. Define your offer as well as your strategy
When setting up a fresh business, outlining just what you can offer and how you will build is key to your success.
And this understanding is also key to helping you find new clients for your fledgling agency.
• What services can you offer
• What services are you currently aiming to offer in the forseeable future
• Is there a ptheckage you can include that could be tempting to potential clients
• Do you aim to target a specific industry, i.e; finance, ecommerce, legal etc?
There is nothing worse than trying to be everything to everyone, but then falling short across the board.
And, second worse to that scenario is offering everything, and only getting the work within an area you’re not that confident in.
So before you pitch anyone, build a good strategy and a solid offer.
4. Define your contract as well as your pricing
Now that you have defined your strategy and your business offering, this is where you come to the nitty gritty. Price lists are essential to help you offer your service consistently (of course, you could be flexible and open to negotiation). And contracts can make things easier for you as well as your new clients.
PPC marketer pricing
All agencies are different, and you might have your own preference.
Do you charge per hour, per campaign, on a percentage basis, on a monthly retainer?
Are you going to charge setup fees?
This will likely depend on a number of factors such as for example your previous experience with managing pay per click, where you are on the planet and even the industry you’re targeting.
For the amount of work that goes into managing a PPC campaign, it’s a good idea to charge a monthly fee or percentage of ad spend - for example, at least 10%.
PPC contract
As well as your price list, it’s also a good idea to create a sound contract for the potential PPC clients.
As well as looking more professional, it also allows you to define things such because:
• Service provisions
• Delivery time frames
• Billing cycles
• Contract lengths
• Pricing for additional services
• nondisclosure agreements
This is just an overview of what your contract will include, nevertheless, you can always refer to easily available PPC contracts online.
5. Who are your clients?
As a freelance PPC marketer https://antiguawebsolutions.com/ppc-agency-in-newyork/, or perhaps a small digital agency, you'll often take whatever you can find. Especially in the beginning.
But, even if this is the case, it’s always a good idethe to have an ideal target customer in mind. Thwill be might help you with your own targeted marketing and makes your job of sourcing clients easier.
For example, you might have worked with a genuine estate firm previously, handling their marketing internal. Now, you decide to take your advertising expertise and manage PPC ads for… Well… Anyone.
But you probably already know what works for real estate companies, with regards to search marketing. Nevertheless, you know very little about how exactly legal firms run effective PPC campaigns.
Start with what you know, and try to build out your client list as you continue.
This will allow you to build your own confidence, a good testimonials list and maybe even strat to get recommendations.
Sourcing new clients from the broader industry set is a good goal in the long run.
6. Craft your pitch
Whichever channel you’re targeting to get your clients, you’ll need to have a good pitch.
Yes, a blthenket proposal is very useful when you’re approaching multiple potential clients.
Keep that pitch short and sweet, and prepare to follow it up again next week (or within a few weeks for the most part).
If you want to up your hit rate, make a customised pitch.
You’ll need to already have a dialogue open with the marketing manager and an understanding of the pain points they’re experiencing. With this particular info you can draft a personalised strategy, highlighting optimisation potential, estimated delivery and also personalised pricing.
7. Where are your clients?
Now we’re getting down to the business end of finding new paying clients for your PPC agency https://antiguawebsolutions.com/ppc-agency-in-newyork/.
As you’ve focused on a specific industry (right?) you can work out how exactly to target those clients directly.
Social media
For many industries, Linkedin is a great place to find clients. There exists a whole world of potential for those prepared to devote the time, create a network and create regular content made to attract your potential client.
It’s not just Linkedin of course. People find clients also on sites such as for example Twitter, Facebook and Reddit.
But Linkedin is where business people network and pitches are section of the deal here. There's a whole world of information regarding pitching on Linkedin, but quite simply:
• Don’t connect and pitch - build your list and become useful with regular informative content
• Search for hashtags linked to your industry, for example #marketing #startupbusiness etc
• Build relationships and offer assistance when relevant
Pay per click https://antiguawebsolutions.com/ppc-agency-in-newyork/
Let’s be honest, you’re in paid search marketing. Running a PPC campaign to get new clients is everything you do…
Is it the best way to find yourself new clients? Again, that depends.
If you’re targeting SMEs, especially those with small decision making hierarchies, the answer is probably yes.
But, if you’re aiming for larger corporate accounts or brands you will most likely have to focus on direct selling or accounts based marketing techniques.
As a digital marketing agency, it’s important to be aware of the issue of click fraud on programmatic advertising channels. The problem of fake clicks on your own paid ads is a growing issue and something that can be fixed easily by using fraud prevention software such as for example ClickCease.
If you’re targeting your own clients using pay per click https://antiguawebsolutions.com/ppc-agency-in-newyork/, try the free trial of Antigua Web Solutions to see for yourself the volume of invalid clicks on the market.
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