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A Brief Guide to Social Media Marketing

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Social media marketing, also known as social marketing, is the effective utilization of various social media platforms and sites to advertise a product or service. While the traditional terms such as digital advertising and e-marketing are now completely dominant in academic circles, social media marketing has become more prominent for researchers and practitioners alike. The growing influence of social media marketing has created new business opportunities for businesses and organizations.


To make the most of social media marketing, a business needs to have an appropriate target audience. An audience refers to people who can potentially purchase the product being advertised. In addition, the audience should be categorized into age groups - this helps determine the kind of advertisement that will be more appealing to a particular age group. For instance, in the advertisement of an iPod to teenagers, it would not be appealing at all because the target audience is much older than it is for a university student. Therefore, the content and message of the advertisement need to be changed to reach a specific target audience. This means that the target market needs to be properly defined by the business.


Another important thing for social media marketing marketers to consider is that they should carefully monitor their social media marketing strategy. It is crucial that marketers regularly analyze the effectiveness of their campaigns. They should measure the response rate and the amount of traffic that their promotional messages are getting. When the marketing campaign is performing excellently, it means that the strategies being used are really working well.

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