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Ad providers (Yahoo , Max (Perform Media,......) )
Perform Media= +50 advertiser --> ML, Geico ,BCBS Medicare ,Keytruda (Merck) etc, Restasis(dry eyes)
Advertiser budget, Advertiser CPA /Goal
Demand(adv) --> supply(publisher)
Media.net <--->Perform Media <--->Advertiser
Best Cars of 2021
what Yahoo pays (rps (revenue per search)= rev/kwc 7 days --- rev $100 , 500 kwc ==rps =0.20
max can you return an ad for more than 0.20$, (25% or 50%)
Type of ads
Search ads ->(2 click) Kwc--> SERP--->Adv lander
Keyword sponsorship ads (1 click) KWC---> Adv Lander (no serp)
Native ads (no keywords)
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