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5 Tips for Promoting Webinars to Past Participants
When promoting webinars, your best prospects are attendees from past events. With webinars, just like other services, it's easier and cheaper to create repeat sales to existing customers than it is to locate new customers.
Here are 5 methods for you to encourage past participants to join your newest webinars: Offer a few webinars. The closer the connection involving the webinar that participants attended previously and the event you need them to visit now, a lot more likely they are to join up. For example, in case your first webinar taught basics, use the second webinar to accomplish a deeper exploration of more advanced skills. Another alternative exists webinars as steps in your process. Regardless of how you package the events, show the way the content from a new program will build upon the data delivered in the past webinars.
Offer a rebate for repeat attendees. Reward your past attendees for playing your program again. You can do so by extending a price reduction around the program of the choice. If promoting a number of webinars, you could give you a special package price if they sign up for all events.
Customize your promotions. When directory are promoting your webinar, customize your promotions to past attendees to incorporate a mention of the the first or most current program they attended. This will help to remind them they've trusted your content before. It will remind them of your identiity, that could be necessary for busy prospects who are deluged by information and resources. It also helps customers realize that you value them enough to consider their past patronage.
Add "touches" to past participants. Because people who have attended past events are more likely to visit future events, they deserve extra attention when marketing your webinars. Plan to contact them more your general subsciber lists. For example, send them additional emails. If you have the time and money to invest in direct mail, put these prospects towards the top of their email list for receiving these special promotions. Because they may be more likely to visit, marketing to them is more prone to produce the greater return on investment that is required to justify the cash you spend on costlier promotional tools.
Give them an appointment. Telemarketing can work well in promoting events when positioned as courtesy calls for a favorite customers. Rather than sending an impersonal voice broadcast to all callers, call past participants having a special courtesy reminder about your upcoming event. Let them realize that since they attended your past webinar, you want to make sure they knew concerning the next webinar, which builds around the skills they've already learned. If you can make these calls personally, great. But if you may use a voice broadcasting service, that's fine too - attempt to get a new message as much as possible to allow listeners realize that the material is geared toward past webinar attendees.
Webinars are an easy way to create your list and locate clients. However, don't forget the importance and simple marketing new training programs to past participants. Promoting a new webinars to past attendees will strengthen your relationships and generate more revenue, however with much less expensive effort.
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