Notes

Clarity Profile Template & Strategy Guide

The key to success and getting inbound calls on Clarity FM is:


Identifying a high demand service/call topic (+ corresponding keyword)
Optimizing your profile to be found (i.e. it has to be at the top of your Service Category)
Optimizing your profile for conversions (i.e. they book a call once they click through and read your page)
Profit!

#1 - Identify a high demand service (keyword)

You need to find a Call Topic that has a large amount of inbound calls AND recency (i.e. someone in a Category might have 300+ calls but when you click through their last call review was 2019).
Search in the toolbar for various KEYWORDS (Divorce, Bitcoin, Entrepreneurship, Domains, Ethereum etc)
Look at the Category leaders (specifically how many CALLS they get, how RECENTLY)

#2 - Optimize your profile to be found

Optimization on Clarity is all about KEYWORD STUFFING to get **INBOUND** traffic.

The more places (name/URL/headline/profile summary, profile skills, Areas of Expertise modules) you get in your KEYWORD the more likely you will rank at the top of your CALL CATEGORY

Look at my profile for example - I am hyper-optimised so that when someone types in “Linkedin” I turn up right at the top:



Click through to:






Again you need to:

CHANGE your URL to feature JUST THE KEYWORD (I am: clarify.fm/linkedin)
ADD Keyword Twice to your NAME
ADD Keyword in the one sentence HEADLINE
ADD Keyword in the Profile Summary
CREATE Areas of Expertise that mention KEYWORD (Expertise TITLE and Expertise Summary)

#3 Optimize for conversions

This is more ART than SCIENCE (the caller has now landed on your page, now they simply have to KNOW, LIKE and TRUST you)
Profile Picture - Show your Face, smile, try not to look like a degenerate
Video in link
GET LOTS OF REVIEWS. Hack: Get your FRIEND LINK in the backend ($0/min) and get friends to call you and then review you
Set Pricing LOW: You are just starting out and don’t have credibility to charge $16. Start at $2.50/min then work up once you have 10+ reviews.


EXAMPLE DONE-FOR-YOU TEXT CHANGE FOR YOUR CHOSEN SUBJECT

NOTE: The below is a **GUIDE** please use your own original thinking when writing your profile.

URL: Clarity.fm/[KEYWORD]
NAME: [YOUR NAME] - [KEYWORD] Coach | KEYWORD] Enthusiast | KEYWORD] Expert
HEADLINE: I’ll tell you everything you need to know about [KEYWORD] in one phone call.
SKILLS CHOSEN: [KEYWORD 1] [KEYWORD 2] [KEYWORD 3] [KEYWORD 4] [KEYWORD 5]

PROFILE SUMMARY:
I’m a [KEYWORD] enthusiast and expert that knows just about everything you could imagine about [KEYWORD]. If I don’t know, it’s not worth knowing.

EMAIL ME NOW if you need:

An introduction to [KEYWORD]: I will take you through the fundamentals of [KEYWORD]. No question is too simple, I’ll be happy to simply [KEYWORD] and make it easy to understand.


A more advanced understanding of [KEYWORD]: If you’re looking for a more detailed and advanced discussion about [KEYWORD], I will be able to talk through [KEYWORD] at a higher level.


Help with a particular [KEYWORD] issue: If you need specialized advice or knowledge around a particular [KEYWORD] aspect, you have come to the right place. There’s no [KEYWORD] topic I haven’t spoken about at some point!