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In his article “Idiot Warning Labels” (2000), Leonard Pitts Jr. proclaims that warning labels are spreading stupidity and should therefore be eliminated in order to preserve the intelligence of the public, and not promote helplessness amidst our citizens.
What tactics did the author use?
Pitts combines verbal irony, logical appeal, and rhetorical questioning with a variety of cultural references to support his claim.
How did the author use it? How did it support claim?
Pitts employs verbal irony and rhetorical questioning when discussing the impact of these labels for a dramatic impact. They create a humorous mood regarding a somewhat mundane topic thus making his claim more digestible and persuasive. Furthermore, logical appeal is used in order to convince readers of the author’s claims through the use of rational logic concerning the negative impact of warning labels.
Who is the audience?
His audience consists of typical American readers and consumers—people who may agree with the absurdity of such labels.
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