Notes

How to Justify Charging for Webinars
One of the most common uses of an webinar is always to give you a free event that promotes something at the conclusion. This has become so common it can easily be hard to charge money for the webinar itself, because some participants will expect everything for nothing. However, you can find legitimate causes of charging for webinars, and several of these might sign up for your webinars.
Replacing in-person programs
If you're offering a webinar as an alternative for an in-person program, it's simpler to justify charging correctly, for the reason that attendees expect to pay for that in-person program. They realize the worthiness they're getting coming from a webinar (no travel costs, almost no time out of your office, etc.), so can be pleased to pay a fee (albeit commonly a lower fee).
Enhancing in- useful site may offer a planning webinar before an in-person program, or a support webinar after an in-person program. These help to add value to your programs, so you can justify charging for the kids. Typically, you'd simply bundle the webinars in the entire program fee (which would certainly be an increased fee), instead of charging separately to the webinars.
Teaching a valuable skill
If you're promoting a "how to" webinar that intentions to teach something useful and valuable - instead of just promoting services or products - it is possible to justify charging a fee. This is even more valuable should you range from the webinar recording, a transcript, an e-book or any other material to complement your live webinar.
Giving them entry to you
If you might have credibility, authority as well as a strong reputation within your market, people want direct usage of you, along with a webinar enables you to let them have that access. Although they only get access as part of a group, it's still valuable - and may cost a smaller amount than them spending money on one-to-one access. So position your webinar as not just an educational event, but additionally a way for people to ask you questions directly. And insurance policy for lots of Q&A time inside the webinar itself.
Bringing key people together
Most people attend webinars to be handled by the presenter, but you can also add value by providing the group to be able to study each other. In this type of webinar, you only present handful of content, and spend all of those other time facilitating a conversation between your group members. If you are able to make sure the right people are inside group, it can allow it to be very attractive for others to visit (and pay to go to!) the webinar.
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