Notes

You’ve got a problem. You thend your team manage your own paid search account, as well as your monthly PPC report shows a definite trend, and it’s downward. Or possibly you work with an outside agency, and although they’ve been hustling for a long time you’ve got a heavy feeling in your stomach telling you that your account isn’t obtaining the attention it deserves, and that you’re passing up on the results you could be getting.
No matter how you got to where you are, you’ready for some help, and you’re looking to talk with a new PPC agency https://antiguawebsolutions.com/ppc-agency-in-newyork/. But how can you go about finding the correct one? If you don’t alprepared have a trusted referral, they are difficult waters to navigate. A Google search will sthe method that you there's a lot of competition out there, and you know that choosing the wrong agency will set you and your company back from achieving your proceedals and objectives by months, maybe even years.
The First Question YOU NEED TO Ask
Surprise! The first question to ask isn’t to a PPC agency you’re considering hiring, but to yourself-is paid search (PPC) actually the right channel to achieve your goals? There are numerous options on the market for achieving your objectives, and perhaps PPC is the best option, but it’s always good to compare it to SEO and make certain.
Full Disclosure: I run the marketing and strategy department at MWWe and think that any business can benefit from some type of PPC service. If you ask me, It’s more of a question of how much cash should be utilized in each tactic.
For instance, if you are a start-up with a brand new product that no-one has ever seen and is likely to revolutionize the market, paid search isn’t really going to be the best driver. You’d be becometter suited building your brand name, explaining your story, and creating initial volume before you begin extra cash to capture those searches.
Now that you aready to begin looking for a PPC agency https://antiguawebsolutions.com/ppc-agency-in-newyork/, a Google search is a great place to start. The company’s website should be able to quickly explain their specialty in the market, contain case studies, and illustrate team culture. You are trusting this company to manage your paid lookup channel, so testing how they do it for themselves is a superb start. I recommend choosing at the very least three agencies to get hold of and send them through the end up beinglow questions.
1. Make sure the agency does a lot more than just Paid Search
This may seem counter-intuitive, however in today’s digital marketing landscape no service line works in a complete vacuum. 99% of sales leads take multiple touch-points and various service lines are better equipped for different are usuallyas of the funnel. Even if you chose this agency to only handle paid search, if they are competent in the areas of digital marketing, they can glean tips and tricks from different parts of the funnel and in turn, be better equipped at handling your paid search. Not to mention, in the event that you run into a problem together with your PPC they have the capability to switch gears seamlessly. At our agency, we’ve run several accounts where adding facebook ads to the mix help boost paid search effectiveness as high as 30%.
2. Ask if they have a dedicated Google/Facebook rep
Google/Facebook/Bing/etc. has recognized the importance of quality agency’s and how they help their own business. A company with a dedicated rep has access to beta programs and additional information that is not released to the general public. Not forgetting, a primary line to the source for just about any troubleshooting necessary.
3. Meet with more than simply Sales People
The Director of Paid Media or Director of Marketing, even better, the actual person doing the execution is important to judge the level of expertise within the building. The salespeople will be the tip of the iceberg.
4. Ask for Case Studies and Sample Reporting
And if these studies are specific to your industry that’s even better. A digital marketing agency does not need to specialize in your industry to be always a good partner but if they do, it significantly shortens the ramp-up time. Sample reporting gives you a view into how this agency thinks and what kind of analysis you'll receive. This is an area where many companies skimp and just deliver an excel printout with data and no analyswill be. If you have the time and team to review the data yourselves this may work, but for most businesses, that is clearly a luxury they cannot afford. Having a company that can explain trends, and layout an idea of attack is key.
“Are there exceptions? Sure. Within my own firm we’ve had successes with industries on the very first time and have struggled in some that we possess clients in. We’ve been terrible at producing formal case studies at the moment recently wrapping several up. We’re busy doing the work that produces results for our customers, and although we know we must have the case studies, somehow they don’t make it to the highest priority. And PPC Agency in New York understand of some companys that I wouldn’t hire myself nor recommend to other people, and yet they have great looking situation studies.”
5. Have the Agency Review Your Current Setup and provide Their Recommendations
Even if you don’t go with that agency an audit is always a good thing to put into your back pocket. The initial account setup is always the most time consuming part of any PPC arrangement and many companies may not actually need a full tear down. The best analogy to think of is the roof on your house. Every 10-20 years you may need a new roof, but in the event that you are moving right into a new home, it may not be necessary. As has becomeen everything digital, those 10-20 years is a much shorter timeframe, similar to 2will beh years for a brand new structure.
6. Deliver a Budget and Goals and Agree Upon Goal Cost per Conversion
PPC is a KPI driven service line so mtheke sure you create your KPI’s, rather they be sales, leads, or brand awareness, and work with the agency to make sure they're hitting those goals.
Have you recently hired a firm to manage your PPC https://antiguawebsolutions.com/ppc-agency-in-newyork/? How did you make sure you found the right one? Any tips you’d recommend? Or items that I missed? Let us know in the comments.
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My Website: https://antiguawebsolutions.com/ppc-agency-in-newyork/