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A Fast History Of Podcasting
Ever wonder about the evolution that has led to the podcast? While it's a new technology, it is an interesting, albeit short time. The history behind the word, "podcast" is quite fascinating and is reflective of the dynamism of this Internet community.

Podcasting is a word that was coined only in 2004, combining two words: broadcasting and iPod. It is ironic that this definition is a bit of a misnomer because neither of the components is precise. The process of podcasting or listening to podcasts requires an iPod or any other portable player. In reality, podcasts can be listened to using any MP3 compatible device including a desktop computer. The name "podcast" was coined in part because the Apple computer's iPod was the highest-selling mobile digital player prior to when podcasting started. Additionally, no over-the air broadcasting is also required.

The editors at the New Oxford American Dictionary jumped on the podcasting bandwagon and declared "podcasting" as the word to watch in 2005. The word was defined as "a audio recording made digitally of an audio broadcast or similar programthat is made available through the Internet to download to a personal audio player." The word can be added into the web-based version when they release their next update.

The term"podcasting" originated from journalist, Ben Hammersley, and then became popularized by former MTV VJ and media entrepreneur Adam Curry. Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files onto iPods.

Other names , or alternative meanings for the letter "P-O-D" were thought of, the most popular of being "Personal on Demand". Technology writer Doc Searls came up with this concept in September, 2004. Words like "audio-blogging", podcasts" along with "web-casting" are also used to describe this particular method of distribution of media.

Other "pod"-derived phrases are "podcasters" (those with the ability to create podcasts) along with "podcatchers" - the special RSS aggregators that check periodically for and download new content automatically. Podcatching software allows the user to transfer podcasts onto portable audio and video players.

Popularity of the podcast is spreading quickly due to the rapid rise of MP3 players as well as the desire of consumers to receive new content. The popularity of podcasting is due to the fact that it provides people with greater control over what they listen to, as well as the freedom to take their shows when they travel.

The blogging technology been so unpredicted as it has been so swiftly and widely adopted as podcasting. Growth in this nascent industry is expected to be rapid because of the rapid adoption of the technology by the radio broadcasting industry in 2005 and Apple's iTunes distribution. The growing popularity of podcasts has thrown off traditional Radio's model for broadcasting.

While iTunes is only two years old, roughly 4.8 million listeners downloaded podcasts podcast during 2005 as contrasted with only 800,000. in 2004. Additionally, 11.4 million listeners are expected this year, according research by The Diffusion Group. Already , the Apple iTunes service offers 15,000 podcasts and listeners have been signed up for more than 7 million subscriptions.


A study by Bridge Ratings in November 2005 using radio listeners from 10 markets across the country found that about 20% of listeners who have ever downloaded and listened to podcasts podcast do so on a daily basis. click here downloads an average of six podcasts per week and spends around four hours per month listening to the podcasts downloaded.

This study projected even more massive growth in the market in the coming years. Based on Bridge Ratings, by 2010, podcast audience growth is predicted to be at a moderate 45 million users who will have heard of any podcast. According to estimates, this number could be closer to 75 million by the end of this year.

What does this mean for you?

With podcast listeners increasing in frequency, podcasts offer you a extremely effective tool to promote your products or services. The great thing about podcasts is that they are fairly simple and affordable to develop. Podcasting can facilitate that you have a better relationship with the people you want to reach by offering them interesting regular updates regarding the happenings in your field. If you've got a site, and you have a podcast, there's no reason that you shouldn't have an online podcast accessible as it's not difficult to set up and could lead to a significant increase in traffic to your website. Therefore, in the end, podcasting must be a key element of any online marketing strategy.

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