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A Simple History Of Podcasting
Ever wonder about the evolution of the podcast? Although podcasting is a new technology, it has an intriguing, but brief history. The origins of the term, "podcast" is quite intriguing and speaks to the dynamic nature of that Internet community.

Podcasting is a word that was first coined in 2004, and it combines two words: iPod and broadcasting. It is ironic that this definition is a bit of a misnomer as neither one of them is accurate. Podcasting and listening to podcasts requires an iPod or another portable player. Actually, podcasts can be listened to via any MP3-enabled device including a desktop computer. The reason for the name was due to the fact that Apple's iPod was the most popular handheld digital music player at the time that podcasting was first introduced. What's more, no over-the-air broadcasting is also required.


Even the editors from the New Oxford American Dictionary jumped on the podcasting bandwagon by declaring "podcasting" as the word to watch for 2005. The definition of the word was "a digital recording of an audio broadcast or similar programs, which is available on the Internet to download to a personal audio player." Podcasts can be added into the web-based version when they release their next update.

The term"podcasting" originated from journalist, Ben Hammersley, and then it was adopted by the former MTV VJ and media-entrepreneur, Adam Curry. Adam. Curry created an Applescript application that automatized the process of downloading and syncing audio files onto iPods.

Different names or different definitions to the letters "P-O-D" were thought of among them the most popular which was "Personal on Demand". Technology writer Doc Searls came up with the phrase in September, 2004. Terms such as "audio-blogging" as well as audio magazines" as well as "web-casting" are also offered to describe this unique type of media distribution.

Other "pod"-derived phrases are "podcasters" (those who produce podcasts) along with "podcatchers" which are the specific RSS aggregators, which regularly check for new content and download it automatically. Podcatching software allows the user to save podcasts onto portable audio and video players.

It is growing like wildfire because of the rapid expansion of MP3 players as well as the desire of customers to receive new content. Podcasting has flourished because it provides people with more control over the content they listen to and the ability to take their podcasts when they travel.

Not since blogging has a technology seemed so unexpected and become so fast and widely used as podcasting. The development of this new industry is predicted to grow rapidly due to the rapid acceptance of this technology by the radio broadcasting industry in 2005, and apple's iTunes distribution. The increasing popularity of podcasts challenges traditional media's traditional broadcast model.

While iTunes is only two years old. 4.8 million users downloaded a podcast during 2005 contrasted with only 800,000 in 2004. Additionally, 11.4 million users are expected this year, according to research from the Diffusion Group. Already the Apple iTunes service offers 15,000 podcasts and users have subscribed to greater than seven million accounts.

A study by Bridge Ratings in November 2005 with radio listeners in 10 major markets in the United States showed that approximately 20% of users who have ever downloaded and heard an podcast do so on a daily basis. The group downloads an average of six podcasts each week, and spends around four hours per month listening to the podcasts the download.

The study predicted even more significant growth in the field in the coming years. In the words of Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million viewers who have ever listened to any podcast. Aggressive estimates place this number closer to 75 million by the time this article is published.

How does this affect you?

With podcast listening growing exponentially, podcasts offer you a highly effective way to market your services or products. One of the advantages of podcasts is that they are very simple and cost-effective to develop. Podcasting can facilitate a closer relationship with your target audiences by providing them with engaging, informative and frequent updates about what's happening in your field. If you have a website then there's no reason you need to not have an online podcast available as it's not easy to setup and could lead to a significant increase in traffic to your site. In short, podcasting should be a key element of any online marketing strategy.

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