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A Simple History Of Podcasting
Do you have any questions about the development that has led to the podcast? While it's a recent technology, it does have an interesting, albeit short background. The history behind the word, "podcast" is quite fascinating and is reflective of the dynamism of this Internet community.


Podcasting is a word that was first coined in 2004, and it combines two words: broadcasting and iPod. Ironically, this definition is somewhat of a misnomer as neither one of them is precise. Podcasting and listening to podcasts requires an iPod or other portable player. In reality, podcasts can be listened to via any MP3-enabled device such as a desktop computer. The name association came about simply because Apple Computer's iPod was the top-selling mobile digital player at the time that podcasting began. In addition, no broadcast over the air broadcasting is necessary either.

Even the editors of the New Oxford American Dictionary jumped onto the bandwagon of podcasting by declaring "podcasting" term of the year in 2005. The term was defined as "a audio recording made digitally of an audio broadcast or similar programs, which is available via the Internet to download to an audio player on your personal computer." The word is expected to be included in the internet version in the next update.

The term"podcasting" originated from journalist, Ben Hammersley, and then popularized by the former MTV VJ along with media and entrepreneur, Adam Curry. Adam. Curry created an Applescript application that automated the process of downloading and syncing audio files onto iPods.

Other names or alternative interpretations of the letters "P-O-D" were proposed The most well-known of which was "Personal On Demand". Technology writer Doc Searls came up with this term in September, 2004. Terms such as "audio-blogging" magazine audio" or "web-casting" are also described to describe this distinct type of media distribution.

Other "pod"-derived words include "podcasters" (those are those who create podcasts) as well as "podcatchers" which are the specific RSS aggregators which periodically check for and download new content automatically. The Podcatcher software allows users to copy podcasts onto portable audio and video players.

Popularity of the podcast is spreading rapidly due to the rapid expansion of MP3 players and the demand of consumers to have fresh content. Podcasting has flourished because it gives people more control over what they listen to, and the option of taking their podcasts on the go.

about this blogging technology appeared so new and become so fast and widely accepted as podcasting. The development of this new industry is predicted to grow rapidly because of the rapid adoption of podcasting by the radio broadcasting industry in 2005, and the Apple's iTunes distribution. The rising popularity of podcasts are challenging traditional radio's broadcasting model.

Although iTunes is only two years old. 4.8 million users downloaded podcasts podcast this year, as compared with just over 800,000 in 2004. In addition, 11.4 million listeners are anticipated this year, according to research conducted by the Diffusion Group. Already , the Apple iTunes service offers 15,000 podcasts and listeners have been signed up for greater than seven million accounts.

A study by Bridge Ratings in November 2005 featuring radio listeners from ten national markets discovered that about 20% of people who have downloaded and listened to a podcast do so on a daily basis. This group downloads on average six podcasts every week, and they spend an average of four hours each month listening to podcasts the download.

The study also predicted dramatic growth in the industry in the near future. According to Bridge Ratings, by 2010, podcast audience growth is predicted to be at a moderate 45 million users who will have heard of an podcast. According to estimates, this number could be closer to 75 million at this time.

How does this affect you?

With podcast listeners increasing in frequency, podcasts offer you a extremely effective tool to promote your business or product. One of the advantages of podcasts is that they are relatively easy and inexpensive to develop. Podcasting is a great way to establish that you have a better relationship with your target audiences by offering them engaging regular updates about what's happening in your field. If you've got a site, then there's no reason you should not have a podcast available since it's difficult to establish and can bring a significant increase in traffic to your website. Therefore, in the end, podcasting must be an integral part of any online marketing strategy.

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