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What to Look For in a Startup Marketing Agency
A marketing agency for startups is now like any other inbound marketing service. The budget is thin, time is very limited, and there are literally a thousand things to do right away. Hiring an agency is like an instant mini-adaption from a solo act into a full-service branding partner group that your company can remain focused on building the core business even as the agency handles messaging and outreach. Why hire an agency? What advantages does it provide over handling everything on your own? This article will provide insight into the benefits of hiring an agency and how it differs from running your business the traditional way.

What is in it for me? The most obvious benefit of hiring a startup marketing agency is that you are getting a team who already knows your business and understands what you stand for. While agencies have an existing list of clients they can call upon at will to generate business, you must know which clients are worth working with, and which ones are not. Often times, an agency will help you grow your business by targeting clients who might not have been considered previously. For example, an agency may help your company get into the medical transcription market or help it with its PR efforts.

What's in it for me? Agencies provide a range of services besides just helping you grow your business. They may also help you with your branding efforts, determine your company's competitive environment, and determine the best way to use social media for your startup marketing strategy. In addition, an agency can coach you on the basics of Internet marketing so you know what you are getting yourself into before you begin.

How do I access this data-driven service? You can look up startup marketing agency options through searches online. digital agency networks for "data-driven agency" should yield a number of results from which you can choose. Look at the specific services they offer, such as keyword research, website analytics, email marketing, lead generation, ad copy, web development, media buys, client database, analytics, and more. Make sure you're looking at a service that provides reports, but also looks at trends and statistics in order to provide you with the information you need to make the best decisions for your company.

What content marketing options does the agency provide? Agencies often provide a number of content marketing strategies for startups. Some examples include content marketing, social media marketing, SEO, and paid search. Research what strategies the startup marketing agency uses for each of these areas to make sure you don't duplicate their methods elsewhere. Also, ensure you are clear on their reporting methods. For instance, the agency may report data on impressions, clicks, shares, and other key performance indicators.

How social media marketing services -launch market tests does the startup marketing agency offer? If you're launching a new product, you'll need to run certain tests in order to determine whether or not the product will sell. The pre-launch tests, you can hire the startup to carry out vary greatly. Some test only buyer behaviors, some perform product tests only, some conduct surveys, etc. You need to make sure you're hiring a service that offers many different types of pre-launch market tests in order to find out what will sell for your company.

What types of social media marketing tactics does the startup marketing agency have available? Social media marketing tactics are constantly changing. For instance, in the last year Facebook's status bar was changed to make it easier for users to advertise to their friends. Twitter is changing with the times as well, where in the past it was difficult to promote your business through tweets. Look for a business development agency that offers an extensive range of social media marketing tactics as part of their services.

Does the startup marketing agency you're looking into have data-driven solutions? Do they analyze customer data and use it to improve ways to increase sales? Are they able to interpret this data and put it to work in ways that will help your new business succeed? A good agency will not only be able to put your business's data-driven plan into action, but they will do it in a way that is both data-driven and workable.
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