Notes

Digital Marketing Goes Mobile- How Smartphones Are Revolutionising DM
A while back, your average cell phones did two things- Make and take a call, and create and propagate text messages. Simple times indeed, that have since resulted in the evolution of the Smartphone- an electronic marvel that allows you to be connected on the run, check your Facebook stream, comment on Twitter, create a monthly budget, monitor your sleep cycle and amongst other things drive powerful digital marketing for the Company. Yes, you browse the last part right- your cellular phone is fast emerging to possess more promotional value when compared to a hoarding that's strategically positioned at a busy junction, catchy email campaigns, or good word-of-mouth recommendations. Behold, the phone that dubs itself smart- wields unimaginable digital marketing power.

You might ask- what's digital marketing over the cellular phone? It's a simple notion of reaching your potential prospects through their smartphones via clearly and cleverly marked advertisements. This concept would have had to content with some stiff questions a while back, but the evolution of the next ideas have elevated digital marketing from an afterthought to a lynchpin in the evolving saga of smartphone dominance across the world.

Powerful Internet Browsers- These days, the internet browsers on your own smartphone match and even outperform their counterparts on the desktop or laptop computer. Their fundamental advantage remains their support of HTML5. This can be the latest display technology and more and more designers are using HTML5 to code their websites. HTML5 allows your marketing message to look attractive, powerful and responsive as viewed on a smartphone.


Better Network and Connectivity- Connectivity protocols like 3G and the emergent 4G are superfast, very reliable and make the experience of surfing the Internet on your smartphone a seamless, enjoyable one. The high bandwidth and resultant speeds of the networks, alongside its ready acceptance by the target market, have already propelled the development of newer and better mobile phone content and applications. Ergo, digital marketing will boom as current audience are engaged and new audience attracted through engaging applications such as Chat, Videos and Games.

Engaging Native Apps- Applications that perform a plethora of tasks, and sit snugly on your smartphone will be the current rage. With improving technologies, the development and deployment of the applications have become easier and quicker. These native apps may also be commanding big followings and support- a qualified database of prospective customers who can be targeted through digital marketing (independently deployed Apps or thoughtful ads on third party apps).

Currently, a digital marketing professional can easily see the latent potential of promotion over the medium of cell phones. However, understanding the various advantages and disadvantages of this sphere will better prepare your average digital marketer to connect powerfully with their marketplace. In the not so distant future, smartphones are expected to play a distinctive and key role regarding how data is transmitted, received and interpreted. Applications like Games, Videos, Chat etc, have become more engaging and central to your existence. If this trend continues, more and more people will spend a large section of their time using cell phones while digital marketing specialists will chalk out newer options to advertise comprehensively through this powerful medium.


Read More: