Notes

WHAT'S SEO? Basic On Page SEO
This is really a common question among new internet marketers or people attempting to make money online. So precisely what is SEO?

SEO or SEO is what people and companies use to tweak and enhance their websites up the SEARCH ENGINE Page (SERP for short). To be able to get organic search traffic from Google, Bing or yahoo then you are going to have to be in a position to do SEO properly to get yourself onto the initial page of Google and grab yourself that #1 listing. What is SEO can be divided into 2 main categories. On-Page SEO and Off-Page SEO. They are vastly different but both of these are equally vital that you the search engines.

What's SEO - On-Page Optimization

On-page optimization is the first step in developing a search engine friendly post or page on your own site. Everything you do here will have an enormous impact on your site so it is important to get the basics or the foundation for your posts right and which will make the Off-Page stuff count for more. Just what exactly is SEO on-page optimization and how will you do it? Based on where you have a look at this your answer will vary greatly, but I am going to share the methods I use on this very site to help me rank my pages and posts better. These are H tags (H1, H2, H3), text formatting, pictures (and alt tags), videos, keyword density, url, external linking and internal linking. Most of these factors will play a major part in optimizing your on-page SEO. In the event that you understand this very page you will notice that I have used most of these factors.


The title for my post is a H1 tag. The subtitles on the page ought to be H2 and H3 tags, so you have all 3 tags covered at least once on your page. You will want that the phrase "what's SEO" to possess text formatting; namely it is bolded, italicized and underlined one or more times on the page. I also would have an image on the page with my keyword phrase as the file name, title of the image and ALT tag of the image also. There would be a video on the page. My keyword density for the phrase "What's SEO" is approximately 1% (from 1-5% is good although 2-4% is ideal). The URL of the page has the keyword in it. Normally I'd have an external link using my keyword to an authority site (in many cases I just connect to Google or Wikipedia). The final thing you intend to consider is internal linking. For basic internal linking its good to create a link at the bottom of every post or page to another post or page on your site. These things let Google or any search engine that page is about "what is SEO". This helps tremendously in terms of ranking and also if you're likely to be using Google AdSense on your site it'll let Google know what forms of ads to show.


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