Notes

What Is Google Optimize And How Should You Use It To Your Advantage.

Have you ever wondered if a red "buy now" button on your page converts better than a yellow one? Do you want to see if a different call to action than the one you're using would get more people into your funnel?
<br>Most people understand the need of A/B testing for conversion optimization, but I'm constantly surprised at how few SEO experts use it.
<br>
<br>Some people, I believe, believe it is too difficult to implement. Others believe that hiring a developer to set it up will be prohibitively expensive.
<br>Few people are aware that Google provides a simple to use tool for setting up A/B testing that is completely free. It's called Google Optimize, and it's been staring you down for quite some time.
<br>When you go to the drop down menu to swap accounts in Analytics (or Tag Manager and Data Studio), you'll see icons for Analytics, Tag Manager, Optimize, and Data Studio. There's also a Google Surveys icon, but I never use it.
<br>Google Optimize, like Google Analytics, Tag Manager, and Data Studio, is completely free.
<br>Tag Manager's interface is very similar to this one. Similar to Analytics and Tag Manager, a script must be installed in the header of any page you wish it to execute on. You can use the Google Optimize tag that GTM has already set up.
<br>You'll be offered a few alternatives to pick from when creating your first "Experience," as Optimize refers to them. The A/B test is the most frequent, but other options include a Multivariate test, Redirect test, Personalization, or Banner template.
<br>
<br>You can post a notification at the top of your site using the Banner template.
<br>You can use Personalization to target certain visitors. Want to show Facebook visitors something that organic search visitors won't see? This will make it possible for you to do so.
<br>To create your first A/B test, first choose the page you want to test, then connect your Google Analytics account to Optimize and install the Chrome extension. You can utilize an editor on your page to identify what you wish to change for your testing with the extension.
<br>Add your first version, then hit the Edit button to get started.
<br>
<br>This will open the page editor for you. It operates similarly to many of the popular page builders available on WordPress and other platforms. You can alter the size, color, background, font, and other properties of an element by selecting it. You can modify pretty much anything in terms of styling. Segments can be moved around the page.
<br>
<br> This Is Cool can also make changes to the material. Do you want to try a different title? Do you want to try “Get Started” instead of “Get a Quote” on a button? You have complete control over the words on your page.
<br>When you're finished, click "Save" and then "Done." This will return you to Google Optimize.
<br>You'll see that you can alter the weightings for when your experiment runs. Normally, a 50/50 test would be used, however let's say you have a page that converts exceptionally well and accounts for a big percentage of your revenue. You might not want to jeopardize that, so you could show the regular page to 75% of your visitors and the test version to 25%.
<br>
<br>You can run the test on more than one page using the page targeting parameters.
<br>
<img width="461" src="https://s3.fr-par.scw.cloud/r-upload-4/2755/melanie-deziel-U33fHryBYBU-unsplash.jpg">
<br>After that, you'll need to link the test to a Google Analytics objective.
<br>You can choose from a variety of audience options if you want to go any deeper. Simple things like targeting people by device, new vs. recurring visitors, using a site visitor's geography, browsers, and so on fall into this category.
<br>
<br>You can potentially go a step further and only conduct the experiment on visitors who arrived using a UTM parameter. You want to target users from a certain Google Ads group inside a campaign, but not from other ad groups within the same campaign that use the same landing page? Make use of the UTM parameters.
<br>
<br>Perhaps you'd like to compare visitors to your webpage from Google My Business against organic searches. To do so, use UTM parameters once more.
<br>Google Optimize makes running A/B testing on your page and improving conversions a breeze. It's easy to become addicted to running tests all the time once you realize how simple it is. As an experienced SEO expert in Ahmedabad, I recommend using Google Optimize to all digital marketers for taking control of their AB testings.
<br>

Homepage: https://sanammunshi.com/seo-expert-ahmedabad/