Notes

Combining SEO And Social Media For Optimal Business Results
Ever since the news hit that Facebook gets increased traffic than Google, the controversy has been raging about whether SOCIAL MEDIA is more effective than SEARCH ENGINE OPTIMISATION (SEO). It's not surprising to find there are fervent believers in each camp -- the net is full of opinionated blog posts supporting each side. But what the majority of those blogs posts miss is that comparing Facebook with Google is like comparing apples and oranges.

Yes, they're both web giants. But at this stage in web history, people use Facebook and Google differently. Facebook may be the web's largest social media experience. People use it to communicate with family and friends and post pictures of these recent vacations.

Google may be the web's largest information search engine. People use it to get information to compare everything from cell phones to solar power panels to legal services, and buy them online.

From a marketing standpoint, although Facebook is currently bigger than Google when it comes to shear numbers of users, they're looking to build relationships friends. With regards to the sales cycle, investing in a product or service isn't on their minds if they log in.

However, Google searchers tend to be actively looking for information about services and products -- and for reasons to get them. So for marketing purposes, the standard of traffic is higher on Google.


But does which means that businesses should only use SEARCH ENGINE OPTIMISATION (SEO) and forget about SOCIAL MEDIA MARKETING? Not at all. A far greater approach is to use them both, because they're both evolving. The task is to stay on top of their changes and adapt marketing strategies accordingly.

Keep in mind that each of the social media sites have their very own search functions, this means each has its own internal search engine. And which site may be the web's largest search engine, and taught us all about optimizing for them? That is right - Google.

Search Engine Optimization (SEO) is no longer limited to the partnership between a company's main website and Google. It's about optimizing everyplace a business has a presence online -- and having a presence as many places as possible. So instead of killing off SEO (SEO), SOCIAL MEDIA MARKETING has expanded it. Every business profile, page or video on a social media marketing site should be optimized.

The best strategy is by using SOCIAL MEDIA MARKETING SEO to dominate the search results (SERPs). For instance, social media sites of most kinds are now showing up on the first page of Google's search results - and not simply Facebook pages. There are now LinkedIn profiles, Flickr photos, Twitter tweets and YouTube videos sharing Google's first page with traditional websites.

A business that has a presence on each of those sites has the potential for turning up multiple times. Meanwhile, optimizing a company's main website is still important. It will still show up in the SERPs, also it can function as a hub for several of the social media marketing pages and profiles.

The main concept to understand here is that SOCIAL MEDIA MARKETING has changed the web marketing landscape it has made SEARCH ENGINE OPTIMISATION (SEO) even more important.


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