Notes

Preparing For A Genius Podcast
If you have already launched your initial podcast however, it could take several weeks before you begin to see an increase in traffic to your website. However, try this to start thinking about how you'll react when you do. Before you figure out what you'll do with your new revenue, it's necessary to train your employees on how to handle the increased amount of attention and more consumer queries in order to become satisfied and loyal customers.
The first thing to remember is that it is important to remember you're podcast is only one part of the marketing mix. So anything that you mention or highlight in your podcast should be made clear elsewhere. It's useless to guide viewers to look up the latest range of products online if they aren't present on your website. Even if the item is on your site it's important to ensure that it is in a prominent placement and is not hidden in a remote corner of your site that's difficult to get to than Fort Knox. It's easy to overlook, but it's usually the seemingly simple things that are overlooked. It's also important to know that your sales force or customer representatives will require training so that they too have a good understanding of new developments , and ready to answer any questions that come up. This is critical because employees of your sales force are the spokespersons for the company. If they don't understand the product, no one else will. To help make the process easier, it's a good idea to come up with a list frequently asked questions along with their appropriate answers, so that everyone is informed and consistent in their responses to questions.


And, most importantly, when such inquiries trigger sales (your primary goal) If you want to make sales (which is your ultimate goal), you need to be able to meet increased customer demand. Be sure that your product or service is available and that the distribution routes are set up to allow customers to quickly receive what you're offering. At the end of the day, it does not matter how many clients you attract if the infrastructure to serve and retain customers isn't present.

A steady flow of visits to your website as well as increased purchases help develop and build trust with your clients and allows you to develop a deeper relationship with them. An effective podcast can help to increase brand loyalty by encouraging listeners to subscribe to an podcast news feed and thus creating a relationship between your brand and the consumer. In enticing clients to download your most recent shows or having them delivered automatically to their computer, the likelihood of regular interaction and contact with your targeted audience is greatly enhanced.

So, what exactly do you need to take to be ready for the expected influx of customers?

1.) Keep track of all the highlights and news that are featured in your podcasts.

2.) Create an FAQ document for all employees of Customer Service and Sales personnel , so that they can answer questions on the new changes or new services.

3.) Remember to make sure you update your website, print ads or other marketing materials to ensure that they reflect the latest changes and present a cohesive brand image.

4.) Be sure to have the products/services readily available and that your distribution channels are able to effectively bring them to the marketplace.

If you follow these steps, you'll be able to ensure that when that additional traffic does hit the road, you'll have the ability to change visitors into customers

Website: https://podjuicy.com