Notes

MEDIA TOOLS JP MORGAN
BEFORE THE SLIDE...
Brands in the financial sector have had the need to keep their tone professional and serious - after all, people need to trust them with money. However when they came to social media and the conversation became two way, they had to adopt a more human tone. Here is a brief look at the social media strategy of JP Morgan.

FACEBOOK HSBC BANK
AFTER THE SLIDE...
This method can help to boost your overall engagement rate. As a result, each social media platform will show it to more people. Furthermore, marketers think that the effectiveness of interactive content is 93% while static content only hits 70%.

INSTAGRAM HSBC BANK
AFTER THE SLIDE...
The above examples demonstrate the today financial institutions can not just monitor Twitter and Facebook, but offer quick customer service on Twitter, educate potential customers about financial matters, learn what’s important to consumers, and engage with their audience in ways that span human interest, financial challenges, and humor.

PR CAMPAIGN JP MORGAN
AFTER THE SLIDE..
That unit includes its branch- and office-based financial advisors, remote advice, and its self-directed investing and automated investing offerings. Dipti Kachru, chief marketing officer of the U.S. wealth management group, said JPMorgan has strong brand awareness and credibility, but that many younger investors see the brand as being out of reach for themselves. We know we’re dealing with a perception where we’re not accessible for younger investors. We want to change that,” Kachru said. She said the campaign also seeks to reinforce what the wealth management unit is and drive growth. It also attempts to catch the eye of both those who are completely new to investing and those who may be more mature investors who work with other companies but might be looking for more personalized advice.

PR CAMPAIGN HSBC BANK
AFTER THE SLIDE...
Involved bringing all multi-disciplinary team members (HSBC, JWT, and sister agencies handling PR, direct marketing, guerilla marketing, website, and social media up to speed on green marketing success strategies, terminology, and competitive activity via an in-depth workshop. Facilitated the brainstorm of potential strategies. It provided "tips" for consumers to use when reducing their carbon footprint, helped to find green consumer products to give as an incentive to customers who signed up for an paperless banking offering, and helped to secure events during April (Earth Day) that the bank could sponsor in New York City. The campaign reached 103% of its new account goal, and won one of the first three Green Effie awards for Advertising Effectiveness.