Notes

Internet Marketing - 6 Step METHOD OF Online Promotion Made Easy

Marketing is the process of communicating the worthiness of a product or service to customers. To become more precise marketing is all about what you say and how you say it when you want to explain how awesome your service or product is and why people should buy it.

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve vast amounts of users worldwide. Again to be more precise - It is just a network of networks connecting millions of computers worldwide.

Now, here is the distinction. Internet is really a medium of communication whereas Marketing is really a process. Combining both these we obtain the buzzword "Internet Marketing". How simple? Isn't it but that isn't the case, this buzzword includes a lot of intricate details, methods, functionalities, techniques and strategies which make it the buzzword it is.

Internet marketing is the process of marketing (generally promotion) of products or services over the Internet. Broadly speaking there are two major forms:

Discovery

In this phase, company's "e-profile" is discovered and analyzed to understand the existing state of business and Internet marketing requirements.

What's working and what's not with the existing campaign?What's the vision for future?How may be the current website performing, and who is it reaching?

All these questions and more will undoubtedly be asked in this exploratory phase.

Internet Business Analysis (IBA)

The IBA is a "big picture" view of the way the marketing solutions can specifically help an organization to meet their internet marketing needs. This phase determines what suite of services a company can benefit most from, and how best to maximize their operating budget. Clear goals for the future growth of the business and what to expect from the entire marketing campaign can be established in this phase.

Build

In the build phase, a closer look at the existing web assets (if any) is taken and then based on that a custom plan is developed to determine web presence. The best websites are clean, elegant, and clutter-free. And today's modern website isn't just a receptacle of information; it is a living, breathing, interactive portal to an organization.

Implement

This is where the internet marketing plans are placed into action and the campaign goes "live." The internet marketing service provider will undoubtedly be with you every step of just how. But don't think their job ends there. Testing is a crucial component of implementation, plus they need to thoroughly test each phase of your campaign before release.

Measure

Measuring of results is vital. This phase involves the use of advanced web analytics tools to monitor the campaign and track which components are driving the best results. In this stage of the Lifecycle, the target is to track and measure the digital marketing strategy to make sure it is helping you achieve your business goals.

Manage Results

In this phase, the campaign email address details are analyzed with respect to the benchmarks established earlier along the way. Will be the results measuring up? What areas could be worked upon what areas could use a different approach?

Remember, internet marketing is not a rocket science. It is just a simple, strategic and judicious approach on marketing your services and products and promoting your web assets on the internet. It is indeed a robust marketing tool but ought to be used with utmost care.

About WSI Digital Web Solutions

WSI Digital Web Solutions is really a Toronto based ONLINE MARKETING company. They offer Search Engine Optimization (SEO), SOCIAL MEDIA MARKETING Optimization (SMO), Web Design, Pay Per Click, Local Search Optimization, Mobile Marketing and E-MAIL MARKETING in Toronto, GTA, Mississauga, Scarborough, Markham, Richmond Hill, Pickering, Ajax, Whitby and Oshawa (Durham Region). They are providing innovative Internet marketing solutions for clients around the globe since the mid 1990s.

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