Notes

Digital Marketing Goes Mobile- How Smartphones Are Revolutionising DM

A while back, your average mobile phones did two things- Make and take a call, and create and propagate texts. Simple times indeed, which have since led to the evolution of the Smartphone- an electronic marvel that allows you to be connected on the go, check your Facebook stream, comment on Twitter, create a monthly budget, monitor your sleep cycle and amongst other things drive powerful digital marketing for your Company. Yes, you read the last part right- your mobile phone is fast emerging to have more promotional value than a hoarding that's strategically positioned at a busy junction, catchy email campaigns, or good word-of-mouth recommendations. Behold, the telephone that dubs itself smart- wields unimaginable digital marketing power.

You might ask- what is digital marketing over the cellular phone? It's a simple idea of reaching your potential prospects through their smartphones via clearly and cleverly marked advertisements. This concept would have had to content with some stiff questions some time back, but the evolution of the next ideas have elevated digital marketing from an afterthought to a lynchpin in the evolving saga of smartphone dominance around the world.

Powerful Internet Browsers- These days, the internet browsers on your smartphone match and even outperform their counterparts on the desktop or laptop computer. Their fundamental advantage remains their support of HTML5. This is actually the latest display technology and much more and more designers are employing HTML5 to code their websites. HTML5 allows your marketing message to look attractive, powerful and responsive as viewed on a smartphone.

Better Network and Connectivity- Connectivity protocols like 3G and the emergent 4G are superfast, very reliable and make the knowledge of surfing the Internet on your smartphone a seamless, enjoyable one. The high bandwidth and resultant speeds of these networks, alongside its ready acceptance by the target market, have previously propelled the development of newer and better mobile phone content and applications. Ergo, digital marketing will boom as current audience are engaged and new audience attracted through engaging applications such as for example Chat, Videos and Games.

Engaging Native Apps- Applications that perform plethora of tasks, and sit snugly on your own smartphone will be the current rage. With improving technologies, the development and deployment of these applications have become easier and quicker. These native apps are also commanding big followings and support- a professional database of prospective customers who can be targeted through digital marketing (independently deployed Apps or thoughtful ads on third party apps).

Currently, a digital marketing professional can easily see the latent potential of promotion over the medium of cell phones. However, understanding the various pros and cons of this sphere will better ready your average digital marketer for connecting powerfully with their marketplace. In the not distant future, smartphones are expected to play a unique and key role when it comes to how data is transmitted, received and interpreted. Applications like Games, Videos, Chat etc, have become more engaging and central to our existence. If this trend continues, more and more people will spend a large part of their time using mobile phones while digital marketing specialists will chalk out newer options to market comprehensively through this powerful medium.

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