Notes

On-Page SEARCH ENGINE OPTIMISATION Tips

Search Engine Optimization (SEO) has become a fine science. Tweaking, changing, and measuring is all part of the ongoing optimization process. SEO truly is a process that requires constant monitoring and attention. In order for a website to perform well, its managers and webmasters must adapt their SEO techniques because the search engine algorithms change.

Utilize the following "on-page" optimization ways to improve your website's search engine ranking...

1. Keywords In Domain Names

Include important keywords in webpage names of domain and sub-domain names, which can improve the page ranking for those specific keywords or phrases.

2. Keywords In Meta Tags

Including keywords in the Title and Description Meta Tags for the webpage may also help search engine ranking for that specific keyword or phrase.

3. Keywords In Headers On Page

Including keywords in the H1 and H2 Header tags, and using "bold" to emphasize words deemed important, may also assist search optimization.

4. Quality Of Content

Generating quality content that uses keywords "naturally" in the written text can help search engines contextualize your website.

5. Quantity Of Content

This content on a webpage must be a reasonable length. It is strongly recommended that articles contain 400-600 words, and standard text on a webpage should include a minimum of 250 words.

6. Page Displayed Using HTML

The webpage should use HTML to show the website's content. This will insure that the webpages are often spidered by the search engines. Stay away from complex scripting or frames, as those features will inhibit the search engine spider's ability to follow links and will curb your SEO benefit.

7. Themed

The content of a website, and the pages within the website, should all be related.

8. No Broken Links

Broken links tell search engines that a website is not current or well-maintained, so make sure to keep your links up-to-date and valid. Remove any links that no more function properly.

9. Outgoing Links To Good Neighborhoods

Make sure that any outgoing links to external sources are linking only to reputable websites.

10. Domain Extension

When registering a domain name, make an effort to stick with the typical conventions. For example, .com, .edu, .org, and .net will be the most desirable. Should you be targeting a specific region, regional domains can also be helpful in local searches.

11. Age Of Domain

The domain age can influence its "trustworthiness", and older domains typically gain more favor with search engines.

12. Navigation

The website's navigation may also impact search ranking. Create sub-directories or folders which contain related groupings of pages. That is normal with directory structures, and can be an architecture that search engines are familiar with and tend to favor.

13. Image ALT Tags

Use keywords in the ALT tag attribute to spell it out the objective of any image or graphic situated on a webpage.

All "On-Page" optimization factors are beneath the control of the webmaster. "Off-Page" optimization, however, is not nearly as easy to control. Read "Optimizing Optimization, Part 2: Off-Page Optimization" for additional details regarding off-page SEO techniques.

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