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Version #1 - With source annotations
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Challenges Faced By Ott Platform


There are over 30 OTT players in India who speak different languages and target different audiences depending on their content. Platforms such as Voot, Sony Liv and Zee 5 are OTT platforms created by existing broadcasters to remain relevant and serve the changing audience of TV viewers on the OTT platform. However, most content on these platforms is the same as on television. [Sources: 3]

Today, many TV and Internet providers diversify their offerings with so-called over-the-top Internet streaming services such as Hulu, HBO Max, Netflix, Disney + and Amazon Prime Video, which feature specialized content that bypasses traditional cable and satellite distribution channels. Independent actors now function as content curators, and broadcasters have their own digital platforms that serve an Internet-savvy audience. [Sources: 0, 3]

The current challenge for OTT is live streaming of popular content such as sports and news. Many providers have partnered with OTT platforms to help them meet the challenge of delivering the content viewers want to see. [Sources: 2, 7]

One of the problems operators face in launching a new OTT service is the competition from major global SVOD providers such as Amazon Prime Video, Disney + and Netflix. One of the biggest challenges for OTT platforms in developing countries is competition from HBO, CBS, Amazon and Netflix. [Sources: 3, 10]

So far there are over 200 providers, further platforms are to follow in the coming years. Major global SVOD players - Netflix, Disney +, Amazon Prime Video, and so on - have developed their user experience using ultra-efficient ways to connect customers to content, leverage personal recommendations, an excellent user interface design and seamless support across multiple platforms. [Sources: 4, 10]

To boost advertisers "demand, many OTT services include features to measure campaigns at the household level. This granular approach expands the scale of your entire audience at lower cost and gives your OTT platform a big boost in customer satisfaction. Fragmentation poses challenges to creative audiences and pricing (CPMs for connected television are expensive, ranging from $20 to $40), so measuring OTT campaigns is a difficult challenge. [Sources: 4, 12]

Your target audience is one of the key factors that you need to focus on when building an OTT business model. No matter what marketing goals and techniques you use, if your content is not good enough, you will not be able to retain clients. [Sources: 5, 6]

OTT has created new opportunities to distribute content to viewers in the marketplace. In summary, OTT has opened up many new ways of distributing content to viewers. The biggest challenge for VOD platforms is access to the right content. [Sources: 1, 2, 6]

In an earlier article, we examined how OTT changes the game for content producers and delivery networks from the perspective of an ISP company. At a time when high-tech platforms are evolving and moving to the cloud to simplify the process, ultra-fast broadband and growing 5G networks are delivering high-quality, low-latency streaming videos to consumers on demand. [Sources: 8, 10]

By most definitions known today, OTT refers to video streaming services that make content available to users over the Internet. According to Tapjoy, "OTT stands for over-the-top and refers to everything that is produced and used to stream content to customers. This is a video-on-demand, live streams, user-generated content, You-Tube news clips, marketing and advertising model characterized as OTT. [Sources: 0, 2, 12]

Developing an OTT (Multiscreen TV) Content Distribution Network requires the provision of multiple versions of the same piece that are compatible with a variety of devices: TVs, laptops, smartphones and game consoles. OTT Video Distribution delivers content to the viewer, adjusts the connection speed and display device of the viewer, and collects information relevant to marketing and advertising. [Sources: 2, 8]

With smart TVs and Amazon Firestick devices, many people have begun to watch OTT content on their TVs. OTT platforms are also used for video-on-demand (VOD) and live streaming services. By working with OTT channels, regular TV content can be streamed to the audience via an internet connection via an OTT device or a set-top box. [Sources: 0, 6, 9]

The possibility of OTT represents an exceptional market in a crowded market, but companies need to meet some basic fundamentals before launching the service. From APIs and servers to content management systems, security, paywalls, and device integration, you need to focus on the technical aspects to make your OTT service run smoothly. Customers are demanding new features and content to experience the content on the OTT platform. [Sources: 5, 9, 10]

Hire the right OTT platform provider who is an expert in OTT to reduce the risk of you facing challenges. Learn about the many challenges OTT platforms face, how many there are, and how to turn them into opportunities to overcome them. [Sources: 1, 5]

With so many OTT services available to users, it is difficult to attract new subscribers, and the biggest challenge is retaining subscribers. OTT service works by creating and delivering content and following policies that not only attract new viewers, but also retain existing ones. The scope is enormous, and it is imperative to overcome fundamental challenges in order to lose more subscribers to join your platform. [Sources: 1, 5, 6]

Let's face it, an OTT provider must deliver its content in a format that is suitable for all streaming devices such as smartphones, tablets, and games consoles. Given the numerous OTT services available for users, businesses should focus on creating consistent high-quality content for a smooth user experience. [Sources: 7, 9]

OTT providers need to address these challenges by improving their content discovery functionality. For an OTT provider, it is important to invest time, money and effort to ensure that their content is incorporated into the viewing experience. [Sources: 7]











##### Sources #####

[0]: https://www.bsgroup.eu/blog/a-short-introduction-to-ott-platforms-challenges-opportunities-and-the-future/

[1]: https://corp.phando.com/what-are-the-challenges-faced-by-an-ott-platform/

[2]: https://www.tvtechnology.com/opinions/the-challenges-of-ott

[3]: https://sambadenglish.com/the-rise-of-ott-platforms-in-india-and-the-fall-that-may-come-soon/

[4]: https://www.admonsters.com/ott-measurement-challenges/

[5]: https://community.nasscom.in/communities/media-technology/top-8-ott-platform-challenges-pitfalls-and-how-avoid-them

[6]: https://www.magnaquest.com/blog/top-five-challenges-faced-by-vod-platforms/

[7]: https://inplayer.com/how-ott-providers-can-overcome-the-challenges-they-face/

[8]: https://anevia.com/challenges-going-top-infrastructure/

[9]: https://www.mediaentertainmenttechoutlook.com/news/top-challenges-faced-by-ott-platforms-nwid-784.html

[10]: https://www.viaccess-orca.com/blog/ott-challenges

[11]: https://www.forbes.com/sites/forbesbusinesscouncil/2021/06/22/costs-benefits-and-challenges-of-the-pandemic-for-streaming-and-ott-services/

[12]: https://clutch.co/developers/resources/4-ott-service-challenges-solved-ai




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Version #2 - Without source annotations
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Challenges Faced By Ott Platform


There are over 30 OTT players in India who speak different languages and target different audiences depending on their content. Platforms such as Voot, Sony Liv and Zee 5 are OTT platforms created by existing broadcasters to remain relevant and serve the changing audience of TV viewers on the OTT platform. However, most content on these platforms is the same as on television.

Today, many TV and Internet providers diversify their offerings with so-called over-the-top Internet streaming services such as Hulu, HBO Max, Netflix, Disney + and Amazon Prime Video, which feature specialized content that bypasses traditional cable and satellite distribution channels. Independent actors now function as content curators, and broadcasters have their own digital platforms that serve an Internet-savvy audience.

The current challenge for OTT is live streaming of popular content such as sports and news. Many providers have partnered with OTT platforms to help them meet the challenge of delivering the content viewers want to see.

One of the problems operators face in launching a new OTT service is the competition from major global SVOD providers such as Amazon Prime Video, Disney + and Netflix. One of the biggest challenges for OTT platforms in developing countries is competition from HBO, CBS, Amazon and Netflix.

So far there are over 200 providers, further platforms are to follow in the coming years. Major global SVOD players - Netflix, Disney +, Amazon Prime Video, and so on - have developed their user experience using ultra-efficient ways to connect customers to content, leverage personal recommendations, an excellent user interface design and seamless support across multiple platforms.

To boost advertisers "demand, many OTT services include features to measure campaigns at the household level. This granular approach expands the scale of your entire audience at lower cost and gives your OTT platform a big boost in customer satisfaction. Fragmentation poses challenges to creative audiences and pricing (CPMs for connected television are expensive, ranging from $20 to $40), so measuring OTT campaigns is a difficult challenge.

Your target audience is one of the key factors that you need to focus on when building an OTT business model. No matter what marketing goals and techniques you use, if your content is not good enough, you will not be able to retain clients.

OTT has created new opportunities to distribute content to viewers in the marketplace. In summary, OTT has opened up many new ways of distributing content to viewers. The biggest challenge for VOD platforms is access to the right content.

In an earlier article, we examined how OTT changes the game for content producers and delivery networks from the perspective of an ISP company. At a time when high-tech platforms are evolving and moving to the cloud to simplify the process, ultra-fast broadband and growing 5G networks are delivering high-quality, low-latency streaming videos to consumers on demand.

By most definitions known today, OTT refers to video streaming services that make content available to users over the Internet. According to Tapjoy, "OTT stands for over-the-top and refers to everything that is produced and used to stream content to customers. This is a video-on-demand, live streams, user-generated content, You-Tube news clips, marketing and advertising model characterized as OTT.

Developing an OTT (Multiscreen TV) Content Distribution Network requires the provision of multiple versions of the same piece that are compatible with a variety of devices: TVs, laptops, smartphones and game consoles. OTT Video Distribution delivers content to the viewer, adjusts the connection speed and display device of the viewer, and collects information relevant to marketing and advertising.

With smart TVs and Amazon Firestick devices, many people have begun to watch OTT content on their TVs. OTT platforms are also used for video-on-demand (VOD) and live streaming services. By working with OTT channels, regular TV content can be streamed to the audience via an internet connection via an OTT device or a set-top box.

The possibility of OTT represents an exceptional market in a crowded market, but companies need to meet some basic fundamentals before launching the service. From APIs and servers to content management systems, security, paywalls, and device integration, you need to focus on the technical aspects to make your OTT service run smoothly. Customers are demanding new features and content to experience the content on the OTT platform.

Hire the right OTT platform provider who is an expert in OTT to reduce the risk of you facing challenges. Learn about the many challenges OTT platforms face, how many there are, and how to turn them into opportunities to overcome them.

With so many OTT services available to users, it is difficult to attract new subscribers, and the biggest challenge is retaining subscribers. OTT service works by creating and delivering content and following policies that not only attract new viewers, but also retain existing ones. The scope is enormous, and it is imperative to overcome fundamental challenges in order to lose more subscribers to join your platform.

Let's face it, an OTT provider must deliver its content in a format that is suitable for all streaming devices such as smartphones, tablets, and games consoles. Given the numerous OTT services available for users, businesses should focus on creating consistent high-quality content for a smooth user experience.

OTT providers need to address these challenges by improving their content discovery functionality. For an OTT provider, it is important to invest time, money and effort to ensure that their content is incorporated into the viewing experience.
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