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Version #1 - With source annotations
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How Is 5G Network Changing The Ott Market?


Other OTT trends include a surge in streaming services for sports. Many OTT platforms such as Netflix and Disney + have introduced technologies that allow people to watch movies and videos while chatting and that allow platforms users to stream in sync to isolate themselves from social distance. [Sources: 3, 4]

Sport streaming services have flooded the market with premium content, making it harder for new sports broadcasters to compete with incumbent giants. Despite the fact that the authority in the OTT streaming industry is held by a few large players, smaller OTT streaming services are emerging. These smaller services are needed to support professional online video platforms. [Sources: 3]

Today, OTT players are choosing to partner with resilient CDNs and content delivery networks to get more support and be able to expand and deliver content to millions of users in India. Our use of BrightCove, an online video platform, to support their OTT services has increased competition among the many OTT hosting solutions available on the market. [Sources: 4, 8]

As network operators build services to unlock low latency and high capacity of 5G, OTT providers and broadcasters will have the opportunity to offer their viewers services ranging from live sports, 4K and 360 videos, headcam recording, virtual reality and other immersive experiences. 5G technology will provide higher service quality and enable OTT service providers to deliver reliable content without downtime. [Sources: 0, 9]

With 4 billion hours of OTT content consumed every week in the US, 5G offers even more opportunities for development. Demand is on the rise for high-quality content and seamless streaming, and 5G offers the perfect opportunity to push OTT to new heights, especially as video makes up the majority of the mobile internet bandwidth being used today. [Sources: 12, 14]

5G networks will open up a host of new options for streaming content, live events, games and other high-quality, immersive and interactive experiences if they are implemented. This will allow traditional content producers to deliver more products to consumers. Video is expected to account for 90% of 5G traffic, and the higher speeds of the network, combined with 5G latency, capacity and reliability improvements, will facilitate the entry of new competitors and new business models by old and new competitors alike. 5G speed and capabilities will also open up a whole new world to advertisers. [Sources: 1, 2, 5]

For generations, the world has been taking substantial steps toward faster and more connected networks, paving the way for culturally altered technologies. With billions of connected devices coming to market and people in the hands of networks, borders will be moved to allow new kinds of applications and services and industry and market growth will increase. OTT and CTV environments are already experiencing rapid growth on many fronts, and 5G offers them significant opportunities, including ad-related ones. [Sources: 2, 6, 10]

Along with this exponential growth pattern, OTT will benefit from the adoption of 5G due to the insane speed at which data can be streamed. OTT service providers expect a customer base of 500 million over the next five years with low latency, cost efficiency and, of course, high service quality. With the expansion of sports streaming on OTT platforms such as Amazon Prime, which streamed NFL games and Premier League football games on Thursday nights, 5G cloud infrastructure will enable seamless and real-time data transmission. [Sources: 0, 10, 14]

By contrast, wireless 5G speeds will allow anyone with a data plan to stream OTT TV without the involvement of cable companies. The introduction of 5G will enable OTT services in India to work with 5G providers to meet the growing demand for content. [Sources: 1, 8]

Twenty-nine percent of the consumers say they would pay a premium for an OTT service if next-generation mobile network technology offered better video quality on mobile devices due to reduced buffering. It will also give a boost to live sports events and streaming, as 5G promises a latency of just one millisecond, resulting in fewer network disruptions and delays and ensuring a flawless viewing experience. [Sources: 4]

The OTT market is experiencing changes in the way users consume and interact with content. On mobile devices we are already seeing the next generation of consumer content, but when it comes to OTT applications, there is the emergence of Quibi. Coupled with 5G speed and latency, Quibi has become a top OTT application for users and advertisers. [Sources: 10, 15]

Of course, consumer news will focus on the high bandwidth, high speeds, low latency and responsiveness of the streaming data offered by the countless video services available on the Internet and we will see a democratisation of production and distribution of content. The rise of 5G will also help to seamlessly integrate video delivery infrastructure (CDN) into the network. Greater bandwidth, availability and reliability will make a huge difference to consumers and change the way we consume content. [Sources: 7, 13]

Thanks to 5G, we will see the introduction of multi-access and edge computing. OTT platforms will have the chance to forge new partnerships with 5G providers, rather than stand alone, which will bring more customer service. [Sources: 0, 7]

OTT players can deliver high-quality, low-latency and low-cost content to their subscribers by bridgeging the gap between performance of OTT streaming and broadcasting services. For telecommunications OTT services, this opens up the customer base in remote areas where broadband technology is out of reach. [Sources: 8, 11]

In the coming years, the ability to live stream such lucrative content as music shows, sports, e-games and events will drive the introduction of OTT in India. Next-gen mobile networks are likely to cultivate streaming activities and encourage more video content creators who will be able to convert streaming into superior resolutions. Other applications that will increase interest in 5G video in the near future include Fauti, an immersive and personalized 8K streaming service. [Sources: 2, 7, 8]











##### Sources #####

[0]: https://selectra.in/blog/how-5g-change-ott

[1]: https://www.akingump.com/en/experience/practices/corporate/ag-deal-diary/5g-and-the-future-of-entertainment.html

[2]: https://www.clickz.com/5g-powered-future-of-ott-entertainment-and-advertising-what-is-on-the-horizon/

[3]: https://www.dacast.com/blog/4-ott-trends-to-watch-2020/

[4]: https://clearbridgemobile.com/6-ott-streaming-trends/

[5]: https://www.emarketer.com/content/how-5g-will-change-media-entertainment-and-marketing

[6]: http://www.satmagazine.com/story.php?number=1187205055

[7]: https://www.digitaltveurope.com/longread/5g-the-transformation-of-video-distribution-is-underway/

[8]: https://corp.phando.com/how-is-5g-network-changing-the-ott-market/

[9]: https://info.varnish-software.com/blog/the-state-of-streaming-and-the-five-year-future-ott-5g-and-video-ubiquity

[10]: https://conduitdigital.us/ott-and-5g/

[11]: https://www.openet.com/blog/5g-enabling-a-winning-strategy-for-telcos-and-otts/

[12]: https://www.beenius.tv/news/5g-and-the-impact-on-ott

[13]: https://www.streamingmedia.com/Articles/Editorial/Featured-Articles/What-Will-5G-Mean-for-the-Broadcast-and-OTT-Video-World-130075.aspx?utm_source=related_articles&utm_medium=gutenberg&utm_campaign=editors_selection

[14]: https://intive.com/insights/how-5g-will-change-the-ott-game

[15]: https://www.tataelxsi.com/news-and-events/how-is-technology-fueling-the-growth-for-ott-platforms




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Version #2 - Without source annotations
----------------------------------------------------------------------------------------------------------


How Is 5G Network Changing The Ott Market?


Other OTT trends include a surge in streaming services for sports. Many OTT platforms such as Netflix and Disney + have introduced technologies that allow people to watch movies and videos while chatting and that allow platforms users to stream in sync to isolate themselves from social distance.

Sport streaming services have flooded the market with premium content, making it harder for new sports broadcasters to compete with incumbent giants. Despite the fact that the authority in the OTT streaming industry is held by a few large players, smaller OTT streaming services are emerging. These smaller services are needed to support professional online video platforms.

Today, OTT players are choosing to partner with resilient CDNs and content delivery networks to get more support and be able to expand and deliver content to millions of users in India. Our use of BrightCove, an online video platform, to support their OTT services has increased competition among the many OTT hosting solutions available on the market.

As network operators build services to unlock low latency and high capacity of 5G, OTT providers and broadcasters will have the opportunity to offer their viewers services ranging from live sports, 4K and 360 videos, headcam recording, virtual reality and other immersive experiences. 5G technology will provide higher service quality and enable OTT service providers to deliver reliable content without downtime.

With 4 billion hours of OTT content consumed every week in the US, 5G offers even more opportunities for development. Demand is on the rise for high-quality content and seamless streaming, and 5G offers the perfect opportunity to push OTT to new heights, especially as video makes up the majority of the mobile internet bandwidth being used today.

5G networks will open up a host of new options for streaming content, live events, games and other high-quality, immersive and interactive experiences if they are implemented. This will allow traditional content producers to deliver more products to consumers. Video is expected to account for 90% of 5G traffic, and the higher speeds of the network, combined with 5G latency, capacity and reliability improvements, will facilitate the entry of new competitors and new business models by old and new competitors alike. 5G speed and capabilities will also open up a whole new world to advertisers.

For generations, the world has been taking substantial steps toward faster and more connected networks, paving the way for culturally altered technologies. With billions of connected devices coming to market and people in the hands of networks, borders will be moved to allow new kinds of applications and services and industry and market growth will increase. OTT and CTV environments are already experiencing rapid growth on many fronts, and 5G offers them significant opportunities, including ad-related ones.

Along with this exponential growth pattern, OTT will benefit from the adoption of 5G due to the insane speed at which data can be streamed. OTT service providers expect a customer base of 500 million over the next five years with low latency, cost efficiency and, of course, high service quality. With the expansion of sports streaming on OTT platforms such as Amazon Prime, which streamed NFL games and Premier League football games on Thursday nights, 5G cloud infrastructure will enable seamless and real-time data transmission.

By contrast, wireless 5G speeds will allow anyone with a data plan to stream OTT TV without the involvement of cable companies. The introduction of 5G will enable OTT services in India to work with 5G providers to meet the growing demand for content.

Twenty-nine percent of the consumers say they would pay a premium for an OTT service if next-generation mobile network technology offered better video quality on mobile devices due to reduced buffering. It will also give a boost to live sports events and streaming, as 5G promises a latency of just one millisecond, resulting in fewer network disruptions and delays and ensuring a flawless viewing experience.

The OTT market is experiencing changes in the way users consume and interact with content. On mobile devices we are already seeing the next generation of consumer content, but when it comes to OTT applications, there is the emergence of Quibi. Coupled with 5G speed and latency, Quibi has become a top OTT application for users and advertisers.

Of course, consumer news will focus on the high bandwidth, high speeds, low latency and responsiveness of the streaming data offered by the countless video services available on the Internet and we will see a democratisation of production and distribution of content. The rise of 5G will also help to seamlessly integrate video delivery infrastructure (CDN) into the network. Greater bandwidth, availability and reliability will make a huge difference to consumers and change the way we consume content.

Thanks to 5G, we will see the introduction of multi-access and edge computing. OTT platforms will have the chance to forge new partnerships with 5G providers, rather than stand alone, which will bring more customer service.

OTT players can deliver high-quality, low-latency and low-cost content to their subscribers by bridgeging the gap between performance of OTT streaming and broadcasting services. For telecommunications OTT services, this opens up the customer base in remote areas where broadband technology is out of reach.

In the coming years, the ability to live stream such lucrative content as music shows, sports, e-games and events will drive the introduction of OTT in India. Next-gen mobile networks are likely to cultivate streaming activities and encourage more video content creators who will be able to convert streaming into superior resolutions. Other applications that will increase interest in 5G video in the near future include Fauti, an immersive and personalized 8K streaming service.
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