Notes

Factors Considered by the Market Research Organization for the Priceline Case Study



Priceline case study technique guide is given to students that ascertain the key aspects of issue required to be looked into while analyzing a particular case study. It is extremely significant to get a clear understanding and deep reading of various guidelines offered. But improper guide reading will result in failure of analyses and misunderstanding of case. A thorough comprehension of issues is required before one can draw any conclusion or action. It is better to have a sound knowledge and understanding about Priceline case study before proceeding with the final analysis and reports. Let us see how certain tips and tricks are useful while dealing with this kind of analysis and investigation report.

While navigating to a specific web page from a domain, it is better to go through the navigation bar provided on each webpage for more detailed information and facts. The Cost Savings graph is another point of information that helps one to find the best possible deal. While navigating through the web, the right option should be selected and this option should be applied while comparing different retail prices and promotional offers offered by different webhouse.

While searching for any qualitative research tools at Priceline, one needs to go through some basic guidelines and this includes reading feedback, discussing with peers and seeking recommendations from the company itself. It is important to collect all the relevant information to complete the priceline case study and the right approach should be followed to get the data needed. It can also help to gather the contact details of customers who have bought or sold something using the web.

The priceline case study should be used for gaining competitive advantage and this is done by using various pricing strategies through vrio analysis. Some of the common pricing strategies used in the competitive advantage are cost per click, cost per mile and price comparison. The vrio analysis helps one to gain competitive advantage by identifying better offers available at the lowest prices.

The case study also deals with the five forces model and this is another important tool used in the pricing game. The five forces model was developed as a research tool used by Priceline and it is a key part of the strategy used at Priceline. The five forces model refers to the factors such as product life cycle, product price, customer service, product reliability and product quality. The Priceline case study explains how the five forces will help in identifying the right offers in the cheapest and best possible way. This includes the use of customer relationship management software, market research, and the five forces of supply chain management.

The other factor that is used in the porter strategy is the customer relations management tool or CRM. The CRM includes the process of creating and maintaining the relationships between customers and the company. The main objective of the CRM is to create a sense of loyalty amongst customers who purchase from the site and to strengthen the ties between company and its customers. The other important tool used in the Priceline case study is the search engine optimization tool or SEO tool. The process involved in SEO includes the process of using popular keywords to attract traffic towards a specific webpage. The SEO provides an effective link between the website and the desired keyword which leads to a positive outcome.

The final and important tool used in the priceline case solution is the SWOT analysis. The SWOT analysis is another tool that is used at this case study and it is a four quadrant analysis. The SWOT analysis compares the strengths of the competitors with the strengths of the company. It shows the weakness of the company and the strength of the competitors. The SWOT analysis then helps one identify how the company can strengthen its position in the market and ultimately emerge as a leader in the business.

A case study like the Priceline case studies should not be treated as a mere quantitative study. The process of selecting a winning formula is a critical factor. This means that the quality of the decision made should be high. There are numerous factors to consider when carrying out a SWOT analysis but a systematic approach is most likely to lead to a better decision. While conducting a SWOT analysis, the process of understanding the target market and the importance of each of the factors to the users should be borne in mind and a thorough assessment should be carried out.

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