Notes

Why You Should Use an Impact Agency
Red Canary Magazine. Difference-Making Work (REDACTED) was honored for Outstanding Use of Online Media (advertising, PR & Media) at the 24th Annual Webby Awards last month for its powerful online campaign for Amazon Studios' The Report. Its Webby Award wins capped a highly choreographed and coordinated online marketing campaign that included theatrical and digital elements, as well as on-site and behind-the-scenes promotions and strategies to build brand recognition, drive sales and expand the fan base. Creative Impact Agency was responsible for creating a viral video featuring Amazon's Associate Director of Social Media Marketing Jeff Preston that went viral within minutes of going live on YouTube. According to Jeff Preston, CMO of Creative Impact Agency:

"When you think about impact, you think about the negative side of it. But we're really seeing the positive side of it now. Impact is not always about the negative. Impact can be about the positive. The movie industry is one of the few industries where impact can come from every angle. From the creative community to fans and clients, impact comes in all forms."

This is just one of the many outstanding campaigns and promotional activities undertaken by CIA. They are also responsible for helping to launch the Disney Store at Disney World in Florida. Their other creative services include strategic planning and consulting, creative branding, web development and SEO, creative digital marketing, comprehensive marketing plans, and integrated campaigns. They specialize in all aspects of the creative industry, working with clients from the Feature Film industry, Broadway, Film Noir/icals, TV, and more.

The United States and Latin America - Red Canary is part of a growing group of experts helping to shape the creative landscape for the digital age. Most recently, the company was hired to manage the social media efforts for Disney's official Facebook page. The folks at CIA have done an excellent job, helping Disney build a huge fan base through creative and popular social media outlets such as Facebook, YouTube, and Flickr. The Wealth Myth - Red Canary Collective , however, comes from how they help clients create lasting social media marketing strategies and brand awareness.

The agency has seen many successful campaigns, some of which have been featured in both The New York Times and The Hollywood Reporter. "The power of hiring a creative impact agency is they bring a fresh and creative perspective," says Aaron Koster, director of marketing for the Production Office of The Walt Disney Imagineers. "They bring in a fresh set of eyes that see things we don't. They are like a new pair of eyes."

Creative Impact Agency offers both traditional and web design services, and a strong presence in the creative world. "We focus on creating custom sites, as well as web solutions for client production companies," says Agency Director Jennifer Rankin. "The web is becoming increasingly important to show your work from different countries and show different aspects of your work." Their portfolio includes work for clients such as Disney, Discovery Channel, Viacom, MTV, Nickelodeon, E! Entertainment, FX Networks, MTV Asia, The History Channel, Dreamworks, Universal Studios and others. They also have many former clients that include writer's guilds, film festivals, music groups, and advocacy groups.

For clients that are creative but not web-savvy or have no interest in social networking, an impact campaign won't necessarily be successful. Koster emphasizes that their work focuses on creative professionals who can help with traditional and digital strategies. "We have had success finding creative professionals who can help execute a campaign that will engage people and grow brands," she says. "If you're looking to create a buzz, then we can certainly help." The agency works closely with directors, producers, writers, producers, actors, musicians and other creative pros to find the best products in the marketplace and deliver them creatively.

The creative industry can be a challenging and unforgiving place to break in. Many struggle to get past the resistance of their industry peers and struggle to find their way in the business. An impact agency will help them develop a plan to market themselves and their clients, while putting the power of online advertising to work for their client. Koster encourages her clients to think outside of the box and creatively approach their online advertising campaigns. By using an impact agency, clients can ensure their messages stand out amidst the clutter.
Here's my website: https://redcanarycollective.org/magazine