Notes

Why Product Reviews are Important From a Consumer's Perspective
You might think that your product description and advertising copy are the key areas to focus on, while reviews may seem like something that's a "nice to have" extra-curricular item. However, reviews are essential for the success of your business. From the consumer's perspective they're essential for finding the perfect product and an amazing 95% of buyers are directly influenced by online reviews.

Credible Product Reviews are a common finding for consumers.
Consumers don't trust advertisements, but they do consider reviews to be reliable. Reviews from customers can be as powerful as word-of-mouth. From the viewpoint of the customer reviews provide information about what colleagues are saying about a product.

They are aware that users may have different experiences of a product, so most consumers will look through multiple reviews. However, reviews can give them an overall impression.

Contrary to popular belief, negative reviews can actually be an effective selling point for your product. This is because the presence of a few negative or mediocre reviews ensure that reviews are honest.

A product with just five stars ratings can make customers skeptical. It's important to include a few critical reviews although you are able to control the reviews for your product.

Reviewers Get Detailed Context from Consumers
Reviews provide customers with detailed information about the product. Sometimes, it may not be feasible to provide this information in the description and specifications of your product.

Reviews from customers can help them decide if your product is the right one for them.

It is also possible to confirm your claims regarding the product. If the company claims that the product is robust and lasts for a long time the customers will search for reviews from customers who've owned it for a long time.

Reviews can aid in making your products more visible
Another benefit of reviews to consumers and you, is that reviews aid in making your products more noticeable.

Discover More use the same language that users seeking information about your product make use of. They also add additional information to your product's pages. This will really aid the SEO (search engine optimizing)

Reviewers are always eager to give reviews on Products They Have Purchased
You might feel that consumers will probably not spend the time to write a review of your product: after all, once they have the product and are using it what is the point of revisiting it to write a review?

However, the reality is that a lot of people love to review products. As many as 10% of buyers regularly review products, and another 51% occasionally review products.

The capability to leave a positive review of an item can make customers feel more engaged with your company,

How to Get More Customer Reviews
If you're looking to attract more positive reviews from customers Here are a few simple things you can do:

1. Make it simple and fast to write a review. If you sell your products via a marketplace such as Amazon or eBay and you don't have the power to alter this, but If you are able to accept reviews on your own site Make sure that it's as straightforward as possible for customers to leave reviews on your product.

2. 2. Send out an email asking for a review. This could result in an 18% response rates.

3. Share positive customer reviews on social media. This will help you get more reviews from prospective customers, and also remind your customers to leave reviews.
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