Notes

If you don’t have an on-line presence or in case you are starting a brand new business then now is the time. We're living in an unique day and age, one where the future of businesses, especially offline businesses must be online.
There are millions of service providers who offer their skills locally worldwide, all of whom need to reinvent their business to the online world. This is especially true for independent providers who rely on person-to-person connections.

If you are one of them-whether a fitness instructor, a therapist, a teacher or any other kind of independent service provider-then you should consider this 4-step checklist The Antigua Web Solutions Agency has developed. These steps can help you develop ways to take your skills and share them with a fresh, virtual audience:
Create Your Brand Identity

You’ve already worked hard on creating an offline service, and possibly have repeat clientele, but moving from offline to online will require building a global brand and getting that brand known and recognized. It is a must for several new businesses as well.

Start by developing a brand strategy, and then choose a perfect logo for your brand, and follow up with a cohesive and consistent message, appear and feel. Once you’ve created a recognizable brand, make sure that it stays consistent throughout all of your different marketing assets.

Build Your Website

The first decision you need to make is whether you plan to produce a site for the purpose of selling online services, or, a straightforward site to showcase who you are, this choice will determine which kind of platform you use to build your site. There are plenty of platforms to select from, and Antigua Web Solutions Agency’s professionals will help you decide which solution is right for you personally.

You might want to consider building a mobile app in addition to your site, so that your audience can simply consume your services across multiple platforms. Furthermore, you’ll
need tools that enable your customers to book appointments make contact easily.

Create Great Website Content

Once your website is up and running, your next step would be to create great website content that engages with your audience and them with value.

Your online business can't really take off without engaging website content and powerful design. Both aspects enable you to communicate your value proposition and when done successfully, convert leads into sales.

Here are some examples of compelling website content you will want to include:

-Email blasts and newsletters that encourage customers to schedule a video appointment
-Blog posts that provide daily tips or at-home exercises
-Social media posts or instructional videos offering inspiration and insight
-An FAQ page that can help customers with general questions about your independent services. Maybe even a Video FAQ would work for you personally. Visit our site at https://antiguawebsolutions.com/email-marketing/ for a good example.

Our professional copywriters can elevate your website content and a talented graphic designer can customize your web and mobile design. In case you have the right copy and design you will be much more likely to visit a spike in your conversions.

Remember, good copywriting not only communicates your product benefits, but it addittionally has the ability to create a strong emotional connection together with your customers. It's this connection that sets you aside from your competition

Don’t Forget About SEO

Selecting the right keywords for the website’s SEO can determine how it sticks out in organic search results. Your content must match the key phrases you would like to rank high for.

When you’re selling a service, content is very important, and must include certain keywords that allow search engines to categorize your business under specific search results. You really should consider hiring a professional to generate quality content. By doing so, you bolster your SEO strategy, while also building your current brand and positioning yourself as a leader in your unique space.

From engaging blog posts to landing page copy and general copy attached to videos and images, you may use all of these areas to boost your SEO rankings, which ultimately results in more customers.

Digitize and Advertise Your Service on-line

We know you are used to offering your service in person, one on one, but you must transition to driving people to your website to buy your products and services. Hiring a professional on-line advertising agency like The Mullikin Agency is the key to bringing new business to you and your site.

Don’t forget to consider video conferencing. Zoom is an excellent choice and something we use here at The Mullikin Agency.
Video is king when it comes to marketing on-line so do whatever you can to repurpose existing videos or create new ones. We may help with that too! We can assist you write scripts, translate them to different languages, shoot, edit and record audio using professional voice talent. Hiring a specialist like The Antigua Web Solutions Agency can make your videos look their finest!

Promote Your New Online Service

Now that you’ve transitioned your service to an online business, it’s time to make sure it gets the right level of promotion and attention.

If you’ve put in the work to create an unique, recognizable brand, and have invested in ensuring you have quality content your audience will enjoy, it’s time and energy to expand your target audience beyond your existing network.

Email Marketing in New York will help you build a long term marketing strategy. Our public relations department will help you gain visibility in the media.

You’ll also need to make sure you build-up your social presence through social media marketing. Remember that you want all of your content to be consistent.

Since content is this type of big part of building your brand, be sure you share it on internet sites like YouTube.

The Antigua Web Solutions Agency https://antiguawebsolutions.com/email-marketing/ has all the relevant services you need inside our one-stop-shop approach. We are here to assist you make it work!
My Website: https://antiguawebsolutions.com/email-marketing/