Notes

Introduction to SEO: What is SEO?

Tough question, "What's SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept generally in most people's mind.Still, what is SEO? While there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and make an effort to merge them in order to have the right perspective.

Wikipedia : "Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of an internet site in search engine listings. The word also refers to an industry of consultants that perform optimization projects with respect to client sites."

Fakezilla : "The changes which are made to the content and code of an internet site so that you can increase its rankings in the outcomes pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links."

THE NET Search Workshop : "The term used to describe the marketing manner of preparing a website to improve its chances of being ranked in the top outcomes of a search engine once another search is undertaken. Many factors are essential when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."

6am Media : "The procedure of improving web pages in order that it ranks higher in search engine for targeted keywords with the best goal of generating more revenue from the web site. There are several SEO techniques. Generally, these techniques could be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are the ones that play by the rule (actually guidelines provided by search engines). Black hat SEOs are the ones that push the limit of SEOs and employ some questionable or prohibited techniques (based on the guidelines). These black hat SEO techniques are also often called spam."

Website NOVA : "acronym for search engine optimization. This is actually the process of creating a website 'search-engine-friendly. Search engine optimization is primarily used to improve rankings in SERPs, and effective SEO can increase the potential of one's website and bring in increased traffic."

Thousands more definitions can be found, almost as much "SEO guru's" you can find online ("The Guru Problem" is really the title of another article to be published soon).As you can plainly see, no definition is similar to another, but they all have a tendency to converge to a particular common understanding.

There are numerous techniques and tools used to accomplish SEO goals, and they should NOT be included within a definition.

Since it is not correct to define an idea through its tools, this is a definition I have come up with after long deliberations. The suggestion is to define SEO the following:

SEO = abbreviation for "SEARCH ENGINE OPTIMISATION", the procedure of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted prospects and ensure high conversion rates.

When done correctly, SEO activities must:- make search engines crawl the site;

- make search engines index the website;

- ensure a high ranking among SERPs (SEARCH ENGINE Pages) for given keywords;

- achieve a high pr;

- drive targeted traffic;

- achieve high conversion rates on the list of site's visitors.

Since nothing is definitive and ultimate in the world of SEO, Let me receive your feedback and comments: TeaWithEdge.com is really a way to contact me and speak up about your Marketing concerns.

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