Notes

Protect Your Business Email Lists and Databases From Spam
For an effective business email list, you want: #1. The best money-back guarantee in the business! Sure most all business email list marketers claim quality, BUT careful examination you'll find that the vast majority of business email list marketers offer a so-called "replace" guarantee.

"If we offer you a qualified substitute promise, that's good enough for us". OK, maybe that is not a good enough guarantee. But how many times have YOU made a qualified financial advisory services commitment and had to later find out it was a myth? Or worse, you discovered that your financial advisory services company only sold you a generic business list and you were left with a pile of emails and no way to contact or follow up on any of the leads generated?

Most business email lists today are comprised of random subscribers. In other words, every time you sign up for your list, someone else on the list has also signed up as well. Do automotive mailing lists think the people on your list are interested in reading your emails? I don't think so, and it's because your prospects have no reason to purchase from you if they have no interest in what you are offering them.

In my professional opinion, there are three primary reasons why prospects decide not to purchase when first contacted by your business email list: (a) they believe you do not have a compelling money-back guarantee; (b) they are not interested in your product or service; or (c) they have an incorrect or confusing money-back guarantee request link. Let's focus on (b) and (c). Let's assume you are a sales force of three hundred distributors. Now imagine that you develop a winning trade and you introduce a new trade show exhibit to a potential client. How likely would that individual be to purchase your product, including your money-refund job title?

The truth is most people won't buy anything that they don't find personally attractive. Therefore, it's absolutely critical that the product you introduce into your business email list has a compelling enough money-back guarantee to get the right audience to buy it. Your emails must NOT be full of unrelated content that doesn't pertain to what the recipient is looking for. They must have some type of obvious relevance to the products and services that your company is currently providing or is seeking to obtain. Otherwise, if this audience has no interest in your products, they will click "unsubscribe" and you will have lost a potentially strong relationship.

If you're targeting the wrong audience, your money-receiving emails will not achieve the desired results. To find the appropriate candidates, you need to use the correct vocabulary and job titles in your emails. For example, if you're an insurance firm, do not use the term home owner with respect to business email lists. It will simply send the message that you are looking for home owners, when what you really want is home insurance agents. And when it comes to insurance sales leads, you should not mention your job title, only the job itself. This will allow your prospects to see the position you are actually after, as opposed to a vague description of an "assignment".

Now that you have your list and your sales leads, you have to send out emails that directly advance your products/services. In other words, do NOT send sales messages to your business email addresses unless you've developed a great lead generating strategy. Most internet-based email marketing firms are happy to help you with these, and many of them offer lead generation software to help you track results, track email open rates and even analyze your marketing. Many of the online providers of lead generators also offer free email marketing tips to help you get started, and many of them also offer free consultations where you can talk with the staff about the finer points of email marketing. So, before you get started with your own email marketing campaign, go ahead and invest in some consulting time to make sure that it's going to be a good fit. After all, without a great email marketing campaign, no amount of free or low cost advertising is going to make up for the money you'll be losing due to poor email marketing.

Don't let your business email lists and MDatabases become your cash cows. You owe it to yourself and your business to protect them and there are many professional companies who can help you do so. But above all, don't lose sight of the simple fact that you have to sell to people, not to databases. It's fine-you've made all the money you'll ever need-but if you want your business email lists and d MDatabases to mean anything, they have to be worth something, too.
Website: https://www.frescodata.com/e-mail-marketing/business-email-lists/