Notes

Seo Terms For Newbies ? Part 1 Of 2
A newbie is someone that is totally new to something and SEO represents Search Engine Optimization. So if this can be you, below are a few terms you will be hearing and want to be familiar with.

A year or so ago, SEO did not even exist, so in some manner we are all newbies. It?s exactly that some tend to be new than these.



This list of terms, is actually no means exhaustive but is meant being a basic introduction to the language utilized in SEO. At the rate new terms area appearing, by the time you have ended looking over this list someone will have probably invented a brand new term, but at the very least you may have basic principles. So lets begin.

above the fold
This hails from the reference to the most notable portion of a newspaper. Above the fold can be used on the Internet to spell it out the top a part of the page how the visitor can see without scrolling down.

AdSense
Google's contextual based ad program. Use AdSense, by placing the ads on your own website and earning revenue from the time visitors go through the ads.

AdWords
Google's ppc (PPC) advertising program. Use AdWords when you need to buy advertisement for you traffic somewhere.

algorithm
Algorithms are complex groups of rules determined by mathematical equations. With regard to SEO the algorithm is how the major search engines rank website pages within it?s serp's. Some SEOers feel that is that they can find out the algorithm, they can obtain higher search engine ranking positions.

anchor text
Also called link text. Is the blue underlined text on webpages which you click to venture to another page or site. (Note: The link won't necessarily should be blue or underlined but this can be the traditional standard).

backlink / back link
A link on another page that links for the page you're viewing. Also known as inbound link.

site here through rate (CTR)
Often used in Internet marketing to describe the share of users who select a link or advertisement. IF a webpage has 100 visitors and 12 click the link then your page includes a CTR of 12%.

cloaking
The practice employed by some websites to deliver one page to your search results for indexing while serving a completely different page to everyone else. So what the search results sees and what you see are two various things. It should be noted how the practice of cloaking will get your web site banned from the search engines.

conversion rate (CR)
The amount of guests that deliver your most wanted response (MWR). The CR is a vital measure of the strength of your internet sales effort. If your site is selling an e-book and if 3 out of every 100 visitors buys your book then your web site includes a CR of 3%.

CPC
Cost per click. The total cost associated with an marketing strategy divided by the resulting variety of unique visitors.

CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often utilized in the banner advertising industry.
.
dead link
A link to a page, that no longer exists or may be moved to your different URL. Search engine spiders regularly remove dead links.

deep linking
The practice of linking for the inner pages of some other internet site - rather than linking to the homepage.

Google bomb / Google bombing
The practice of utilizing anchor text to make a page show up in the Search Engine Results Pages (SERPs) under keywords which are from context to the page. It should be noted that Google is making plans to avoid this practice.

hand submission
The practice of visiting each search engine and directory and submitting the registration form yourself instead of using a software program. Some systems will not accept automated submissions. Same as Manual Submission.

heading tag
A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the greatest. The heading tags might have significance in SEO with engines like google appearing to assign more importance to keywords within heading tags.

hidden text
Text with a web page that is visible to spiders however, not to human visitors. The aim would be to load the page with keywords without deterring from your visitor's experience. This is mostly created by making the written text the some color because background. Most search engines like google is now able to detect hidden text and consider it a form of spaming. Pages that includes hidden text are penalized or perhaps de-listed.

hit
One hit is a obtain data with a web server. A visitor opening a webpage with 3images will in the act generate 4 hits.

hot linking
The practice of displaying images files, video clips etc. on the internet site when those files are on another (usually another woman's) server. Effectively your website displays content that uses up someone else's bandwidth. Hot linking is usually considered unethical unless prior permission is obtained.

HTML
Hypertext Markup Language will be the primary language employed to write websites. Consists of tags .

HTTP
Hypertext Transfer Protocol could be the most common transfer protocol employed to facilitate communication between servers and browsers.

With You in Technology
Adam White
Here's my website: https://www.leapfrogmedia.com.au/social-media-packages/