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"Technology in the long-run is irrelevant". That is certainly what a customer of mine told me after i made a business presentation to him in regards to a new product. My partner and i had been talking about the product's features and benefits plus listed "state-of-the-art technology" or something to that particular effect, as a single of them. That will is when they made his assertion. I realized after that he had been correct, at minimum within the context of how I utilized "Technology" within my business presentation. But I started thinking about regardless of whether he could become right consist of situations as well.
What exactly is Technology?
Merriam-Webster identifies it as:
1
a: the practical application of knowledge especially in a particular area: engineering two
n: a capability presented by the useful application of understanding
a couple of
: a way of completing a task especially using technical processes, approaches, or knowledge
several
: the specialized elements of a particular field of endeavor
Wikipedia identifies it as:
Technological innovation (from Greek? Î???, techne, "art, ability, cunning of hand"; and -??? ί?, -logia[1]) is the generating, modification, usage, in addition to knowledge of tools, equipment, techniques, crafts, methods, and methods associated with organization, so as to resolve a problem, increase a preexisting solution to a problem, obtain a goal, take care of an applied input/output relation or execute a specific function. It can furthermore refer to the gathering of such tools, including machinery, changes, arrangements and procedures. Technologies significantly impact human as nicely as other animal species' ability to be able to control and adjust to their herbal environments. The term can easily either be used generally or in order to specific areas: cases include construction technology, medical technology, and also the precise product information technology.
Both meanings revolve around the particular same thing : application and utilization.
Technology is a good enabler
Many men and women mistakenly still find it technology which drives advancement. Yet in the descriptions above, that is certainly plainly not the case. Its opportunity which in turn defines innovation and even technology which allows innovation. Think associated with the classic "Build a better mousetrap" example taught in most business colleges. You might possess the technology to be able to build a much better mousetrap, but if you have zero mice or even the old mousetrap works well, there is no opportunity and then the technology to be able to build a much better a single becomes irrelevant. About the other palm, if you are usually full of mice then the opportunity is present to innovate the product using your current technology.
Another instance, one with which usually I am thoroughly familiar, are gadgets startup companies. I've been associated with each the ones that succeeded plus those that unsuccessful. Each possessed exclusive leading edge technologies. The difference has been opportunity. Those that failed wasn't able to find the opportunity in order to develop a meaningful advancement utilizing their technology. In fact to outlive, these kinds of companies had to be able to morph oftentimes directly into something totally distinct and if these people were lucky they may take advantage of derivatives regarding their original technologies. More often compared to not, the initial technologies wound up within the scrap heap. Technological innovation, thus, is an enabler whose best value proposition is to make improvements to our own lives. In purchase to be appropriate, it needs in order to be used to create innovations that are driven by chance.
Technology as a competitive advantage?
Several companies list some sort of technology as 1 of their competitive advantages. Are these claims appropriate? In some situations yes, but Inside of most cases no .
Technology develops together two paths instructions an evolutionary way and an innovative path.
A ground-breaking technology is one which enables new industrial sectors or enables solutions to problems that were previously certainly not possible. Semiconductor technological innovation is a very good example. Not simply did it spawn new industries and products, but that spawned other innovative technologies - receptor technology, integrated outlet technology, microprocessor technology. All which provide many of the products and even services we ingest today. But is semiconductor technology some sort of competitive advantage? Taking a look at the number regarding semiconductor companies that will exist today (with new ones developing every day), I had created say not. What about microprocessor technology? Once again, no. Lots associated with microprocessor companies out there there. What about quad core microprocessor technology? Not as many businesses, but you have Intel, AMD, ARM, and a host associated with companies building customized quad core processors (Apple, Samsung, Qualcomm, etc). So once more, not much of the competitive advantage. Competitors from competing solutions and easy use of IP mitigates the particular perceived competitive good thing about any particular technologies. Android vs iOS is a very good example of just how this works. Each operating systems are derivatives of UNIX. Apple used their technology to bring in iOS and obtained a beginning market benefit. Yet , Google, employing their variant associated with Unix (a competing technology), swept up fairly quickly. The issues with regard to this lie not really in the fundamental technology, but within how the items made possible by simply those technologies were brought to market (free or walled yard, etc . ) and the variations in the strategic visions involving each company.
Major technology is one which incrementally develops upon the bottom revolutionary technology. Yet by it's very characteristics, the incremental modify is easier to get a competitor to fit or leapfrog. Have for example wi-fi cellphone technology. Business V introduced 4G products prior to be able to Company A and while it may include had a brief term advantage, as soon as Company A introduced their 4G products, the power due to technology disappeared. The client went back to selecting Company A or Company V depending on price, service, protection, whatever, but certainly not according to technology. Therefore technology might include been relevant in the short term, but in the long term, grew to be irrelevant.
In modern-day world, technologies have a tendency to quickly turn out to be commoditized, and within any particular technological innovation lies the seed of its own loss of life.
Technology's Relevance
This article was created from the prospective of an end customer. Coming from a developer/designer standpoint things acquire murkier. The more one is taken off the technology, the particular less relevant it becomes. To a programmer, the technology can look such as a product or service. An enabling product, but an item nevertheless, and thus it truly is highly relevant. Bose uses a private signal processing technology make it possible for products of which meet a set of market needs and thus typically the technology and just what it enables is definitely relevant to all of them. Consumers are more concerned with how it sounds, what's the cost, what's the quality, etc ., and certainly not so much using how it will be achieved, thus the particular technology used is usually much less appropriate to them.
Recently, I was included in a discussion on Google+ in regards to the fresh Motorola X telephone. A lot regarding the people upon those posts reprehended the phone intended for various reasons - price, locked start loader, etc. There have been also plenty associated with knocks on the particular fact that it didn't have the quad-core processor just like the S4 or perhaps HTC One which usually were priced similarly. What they failed in order to grasp is that no matter if the manufacturer used 1, 2, some, or 8 cores in the end makes no variation as long since the product can deliver a competitive (or even most of class) feature set, operation, price, and consumer experience. The iPhone is one particular of the most successful phones at any time produced, and but it runs in a dual-core processor chip. It still provides one of the best user experience in the marketplace. The functions that are enabled by the technology are what are relevant to the buyer, not the technological innovation itself.
The significance of technology therefore , is as an enabler, not as the product feature or perhaps a competitive advantage, or any numerous of other stuff : an enabler. Looking at the Google android operating system, this is an impressive piece of software technology, but Google gives it apart. Why? Because stand alone, it does nothing for Google. Offering it away enables other companies to work with their expertise to construct products and services which then act as enablers for Google's products and companies. To Google, that's where the normal value is.
Carefully of or usage of a technology is only important for precisely what it lets you carry out - create improvements which solve troubles. That is typically the real relevance involving technolo
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