Notes

How to choose white label products & solutions
How to Create White Label Products & Solutions

White label is what?
It is a product or service that has the potential to be rebranded and re-sold by another company, or products or services that are re-brandable and re-sellable. In white labeling, a provider creates a product or service that is then rebranded by a reseller in order for them to re-sell it as their own.

In this guide, you will learn everything you need to know about white label, including the types, benefits, risks, and more.

Our 9 White Label Solutions blog has a list of white label solutions you can resell.

Index of contents
White labeling: What is it?
Examples of white label products
The difference between white label, private label, co-branding, and outsourcing is what?
How are white labels classified?
Is there a reason for an agency to white label?
Do white labels make a profit?
Customized digital marketing software
Our services include white label marketing and digital agency management
Markets with white labels
Why do you need a white label partner?
When hiring a white label partner, what should you look out for?
One last word about white labeling

How does white labeling work?
An end-customer rebrands and resells white-labelled goods produced by a provider. With white labeling, providers can access a large distribution network through resellers, and resellers can expand their product and service lines without having to produce their own goods from scratch. The main advantage of white-label is anonymity, since customers do not know that the end product was produced by a white-label firm.

Are you aware that many goods and services are white labelled and resold by big brand names without the consumer knowing?

Various examples of white labeling
Examples of common white label situations (we define the different types of white labels further down):

It is white label software
When companies lease or rent white label software, it is like leasing or renting from another company, which they can then brand as their own. Unbranded software is given to a reseller or service provider, who adds its own branding and charges a fee for access to the platform.

To give https://www.socialcali.com/white-label-seo ,

Agency Y resells company X's marketing software as a white label solution.
The marketing software is then rebranded by company Y with a new logo, and sold to company Z for use.
Users typically subscribe to and pay for this on a monthly basis as part of a SaaS service.


Besides the end user, another business is involved. End customers can also buy white label software depending on the product and service models of the white label software suppliers and distributors.


As part of the benefits of white label software, a company doesn't have to develop it in-house, so the roll-out process is quick. Additionally, it allows service providers and resellers to increase their product offerings since they are able to resell white label software as their own, building their brand credibility and attracting new customers.

WHITE LABEL SOFTWARE: WHERE CAN I FIND IT?
White label software providers abound, but most focus on a number of targeted markets, whereas some, such as Vendasta, cover a variety of business areas. As an example:

Vendasta sells marketing software to marketing agencies and media companies. Vendasta is the world's #1 white label software provider. Vendasta Marketplace offers an array of new products from a variety of categories. Partner companies can brand our software with their logo, set their own pricing strategy, and sell it to their clients. It offers more than 200 products and services to meet world's most common needs for SMBs.

In its Agency Platform, Agency Platform provides SEO intelligence and audits, as well as social media monitoring, project management, and PPC. With so many tools within the platform, service providers are able to scale operations without hiring additional staff or outsourcing work to contractors.

DashClicks was created to help you quickly create customized, branded websites. A platform such as this equips agencies, regardless of size, with the tools they need to succeed under their own brand and also gives them the opportunity to customize according to their needs.

The AppInstitute claims to be the easiest online app builder where you can create apps for Android and iOS without writing a single line of code. Pick a template, customize the content, and publish.

In 3dcart, you can manage everything from your real-time shipping to the way you would like to receive payments. Its all-in-one software features mobile-ready themes, the latest SEO standards, and marketing tools to increase conversion rates.

AlphaPoint: AlphaPoint is the white label platform for exchanges, brokerages, and asset tokenization. Provides full-stack white label software for if you want to operate your own cryptocurrency exchange as well as create and manage your own security tokens using blockchain technology.

We build flexible & feature-rich private label accounting software for a wide range of customers, from accounting firms to bookkeepers to software development firms or software consultants that are developing custom software applications for customers.

Nuwebgroup: It's the best place to be if you cater to the events business. A startup or an entrepreneur looking to enter a new market can use Nuwebgroups range of software, be it event ticketing, virtual events platform, reserved seating, event registration, or cashless ewallet, makes it simple to expand your portfolio quickly.


The White Label Service
White label services include services such as marketing that are subcontracted. It is similar to getting another agency or production house to do your work, or part of your work, but you offer it as your services to your clients. Using marketing automation, white label services can help your clients engage with their target audiences across multiple channels.


Here are some examples:

As a digital agency service provider, company A sells its agency services to company B for re-sale.
Upon rebranding the services with their logo, company B sells the services to company C, the end-user.
Under the brand of company B, the staff from company A fulfills the digital services purchased from company C.
In most cases, SaaS is a monthly subscription service, and users pay a monthly fee.

Software white-label



The end user is another business in this case. Suppliers and distributors of white label services can also sell these services directly to end users, depending on their product and service models.



Service-White-Label-V



Vendasta, another white label service provider, sells digital agency services to agencies and media companies. Media companies and agencies then rebrand our services with their own branding, set their prices, and resell them to their business customers as their own.

You can become a recurring revenue machine with Vendasta's white label platform and marketplace. Download a free demo!

What are the advantages of using a white label company
There are several white label service providers on the market offering different kinds of services, from email marketing to social media management. A few examples are:

Vendasta: Vendasta's white label digital marketing can assist with everything your business needs, from digital advertising, web design, social media content, reputation management, and blog creation to listing management and more. Our white label marketing service is fully integrated with Vendasta's marketing platform so you have access to all the reports for your marketing services in one place. Vendastas Executive Report helps agencies keep track of all work for clients.

ActiveCampaign is a popular brand that offers businesses a complete marketing automation and CRM solution. You can sell their marketing tools and services like email marketing and marketing automation to your customers.

Open source technology is the foundation of Mautics' marketing automation. The world's only open marketing cloud, Mautic by Acquia, enables brands to integrate and personalize their digital properties and channels to provide a seamless customer experience.

Inbox Army provides white label email marketing services in the form of campaign management, email template production, email marketing strategy, email coding, and campaign audits. Multi-ESP platform integrates with MailChimp, Salesforce, and more, and has the flexibility to be tailored as needed for a specific client or for your company.

White Label Content: Here, you can find content writers to write blogs, whitepapers, website copy, as well as SEO.

"Social Pilot" offers a complete range of white label social media management services, including scheduling, posting, integrated social inboxes, API integration, secure user interface, email integration and personalization.

Landigi offers white label services that allow you to easily build unlimited landing pages. Integrations are also seamless with products like Zapier, MailChimp, HubSpot, SalesForce, or any CRM or email marketing tool you use.


Products under a white label
In a white label scenario, products are created by one company (the provider) for the rest of the companies (the resellers) to rebrand and resell to the end customers (the buyers). White labeling enables resellers to expand their offerings without producing goods from scratch, which allows them to quickly scale their revenue and revenue stream.

A white labeled product is manufactured by the manufacturer (company D), re-branded by the reseller (company E), and sold to the buyer (Bob)


End users are in this case consumers. Depending on the white label product, supplier, and distributor, white label products can also be sold to businesses.

FINDING A WHITE LABEL PRODUCT
It can be any product, from a water bottle to a mobile phone case to even a screwdriver. The next step is to research the manufacturers of the products you sell and place orders with them. Suppliers can connect with merchants across the world via Alibaba.com, one of the most comprehensive directories online.

Do white label, private label, co-branding, and outsourcing have any differences?
Private label vs. white label
As a general rule, private label and white label are used interchangeably when discussing the rebranding of software and services. A private label is more widely used to refer to goods, whereas a white label is more commonly used to refer to software. Regardless of the angle that you take, the product or service that is being sold is rebrandable so that the seller can present it to the consumer under their own name.

Variations for private labels
In the fashion industry, for example, this means that retailers create their own brands of clothing that they can sell at competitive prices (typically a similar shirt or dress, but for a much cheaper cost).

Some products are white-labeled under exclusive brands as well if they are private-label products. That being said, there are a few different models or strategies for selling private label products, however, any private label is branded under the seller, whether it is the manufacturer or the retailer.

White labeling, such as with software or services, provides resellers with a competitive price point (like a private label), without having to manufacture or code the software themselves, making businesses more effective. For less money, you get all the benefits.

White label versus co-branding
It is possible to co-brand or white label a product, but not both. Co-branding (as you have probably guessed by the name) is when the brand of the original manufacturer is combined with the brand of the re-seller. Method leverages the power of the well-known brand. It differs greatly from white labeling, in which only one brand is displayed on the end product or service.

Choosing between white labeling and outsourcing
It is possible to make a mistake here. In an outsourcing situation, you hire someone else to carry out a function for your business, whether it is a one-time or ongoing project. You can outsource services or make products that are white-labeled or not. Only if you purchase a product or service and then sell it with your brand name can you say you are doing white labeling.

As an example, if you wanted to outsource your digital agency function, you would simply use your own branding to provide the services. However, if you wanted to outsource your digital agency services to another company and sell the services under your own brand, you are outsourcing. You would be outsourcing and not white-labelling if you wanted to keep your digital agency services in-house and sell them under another company's brand.

White Label Agency: Your Ticket to More (Growth) with Less (Work)

What are the various types of white label services and products?

These are some common terms and types:

The white label business refers to products and services sold by a company that offers them to a re-seller, who then resells them to the end user.
Vendasta creates white label digital marketing solutions that partner agencies rebrand and resell to their business clients.

White label products or services are products or services resold by a company or organization and sold to end users, which is a person or consumer.
A white label SaaS is software as a service. Software that is rebrandable and is licensed on a subscription basis. The software is branded as the reseller's own and is sold to the reseller's clients. This disrupted the tradition of buying software subscriptions yearly. Monthly income distributed more evenly = more cash flow.
White label offerings:

Content: Written copy (blogs, ads, web copy, case studies, ebooks, email copy, etc) produced anonymously and re-sold as a packaged product or service under the name of a business.
A customizable dashboard on white label software that allows resellers to manage multiple solutions from one place for clients.
Advertising services: Rebrandable ad campaigns run by a reseller's clients under the reseller's brand, including search engine marketing (SEM) and social media advertising.
Resellers can offer rebrandable managed digital marketing services that they can resell. They can offer online advertising, reputation management, listings management, and social marketing solutions.
Digital marketing: Products or services that a reseller can rebrand.
List management: Outsourced listing management and citation management that the agency is branding as its own. Agents mark up their selling prices and sell listings management software to agents' clients. Listing management software is offered by white label software providers.
An advertising platform that a reseller rebrands as their own, marks up the price, and resells to clients.
'Marketplace': A rebrandable marketplace where re-sellers are able to offer clients a collection of digital products, apps, packages, and solutions. The easiest way to provide clients with the best tools is by rebranding their products.
Re-branded software platform that re-sellers resell as their own, mark up their pricing and rebrand as their own.
Usually, a product is manufactured by one company and then resold by another company under a different brand name.
An outsourced online reputation management platform that is branded as the agency's. It marks up the price for its clients and sells their reputation management software. White label software provider offers reputation management software.
Outsourced SEO software provided by the agency but branded for the clients. By marking up the price of the SEO software, the agency sells it to clients. Providing white label SEO software is the company's specialty.
Services: White-labeled services sold to end users by resellers, fulfilled by the white-labeled service provider.
Social media management: Brandable software that agency resellers resell to businesses. It allows businesses to grow their fans, increase engagement, and share relevant content across all social media channels from a single location.
Provide easy-to-use, resellable platforms for creating websites that are sold to web design and development companies.
Check out these 9 white label solutions to skyrocket your revenue

How can an agency white label?
Reasons for these decisions
The following section will discuss various reasons for a business to undertake a white label strategy, as well as the pros and cons of reselling software and services. One reason an agency might want to consider white labeling digital marketing software and / or digital marketing services is that:

(1) You want your offerings to grow (quickly)
No matter whether you want to attract new customers, retain those that you have (decrease churn), or increase the size of your basket from your existing customers, white labeling allows you to broaden the scope of what you can offer. You may specialize in reputation management, but your clients need websites or SEO. Exactly how does one jump into that?

1) You want to get both more and better clients (scale, scale, scale)
This point ties into the previous one, however, so the more products you have to offer, you are more likely to have the attention of bigger fish in the pond who require more than just a single digital product or service. We no longer want to be a one-stock shop, but a full-service agency that fulfills every client need to the point where they keep coming back.

The third point is that you want to enhance your company's image (be seen as a serious competitor).
Adding more products and services is in your plans, but you want to do so under your company's name. If you started providing SEO services under a brand name from another company, would you find it awkward? This could lead to customers getting confused and losing trust in your company. Putting your trusted brand name on a white label will not only help you get your name out there more, but it further enhances your credibility as a respected industry leader.

4. You should get back to your core competency: sales (keeping your sales funnel going).
The development of a new program or service takes a lot of time and energy, especially if you dont know how to go about it. You can add your label to a proven software or service (do your due diligence to ensure it matches our guide). This will enable you to save money, and time, things which many agencies or businesses do not have in abundance.

Information graphic: benefits and drawbacks of a white-label strategy


How-and-Why-White-Labeling Works
Is white labeling profitable?
Digital marketing software white label
The following section is for you if you are interested in learning more about white label digital marketing software.

White label digital marketing software offers the following benefits

As a partner, you benefit from their experience and resources
The market is flooded with fantastic solutions from companies that have been in the game for quite a while already. The company has spent a lot of time and energy developing their software and have continuously improved it since the beginning. White labeling such software allows your agency to gain access to their track record, experience and confidence in the future with a solid solution. Building, maintaining, and improving software can be a risky endeavor and takes lots of resources.

(2) You are better able to expand your product offering quickly, leaving you with more time to focus on growing your business
The benefits of white labeling are that you can offer a product within a short amount of time. As soon as you are on-boarded and trained, you can go ahead and sell the software. Having all of the extra work of developing your own software done for you frees up your time and energy to focus on what you do best: helping your customers and selling. In the event that you white label more than one product, you expand into more markets and are able to sell more products to your existing customers, which will increase the breadth and depth of your business. This allows you to scale and grow your business much faster than building the software yourself, and all at a very low cost.

By implementing a SaaS incremental revenue model, you can achieve a steady cash flow
Despite growing accustomed to paying a yearly fee for software, cloud-based computing and software accessed over the web have done away with yearly software license payments, and companies now charge monthly. Even though a customer can leave on a monthly basis rather than on a yearly basis, your cash flow remains steady because of this monthly recurring revenue structure. Customers will return to your business if you provide additional products and outstanding customer service. Additionally, allowing them to pay monthly makes it easier for them to manage their cash flow, so white-label SaaS is a win-win for all parties.

4) Your partner wants your success: your success is their success
In the end, your white label partner wants to see you succeed, since the success of their business ultimately depends on yours. It's likely you will stay a customer of your white label partner if you can make a good business out of reselling their software! So they are (or should be) there to help you grow your business and keep selling, just as a true partnership should. Training, support, and marketing materials will help you keep up to date on your software, as well as help you pitch to your clients. To get you started, your agency should provide you with a surplus of rebrandable materials to get you started.

CONTRAST BETWEEN WHITE LABEL AND BLACK LABEL APPLICATIONS FROM THIRD PARTIES - WHICH IS BETTER?
Each agency has its own needs and goals. Whether it is your agency's reluctance to have your brand attached to someone else's software or you really prefer a third-party application because the features align well with your current offerings (or whatever the reason may be), you may want to approach them. Whether they are offering you a great deal or a good price, be sure the savings outweigh any cons. Verify thoroughly and ask as many questions as possible.

Some white label partners and third-party applications may sell to your customers, local businesses. By doing so, you would also be a competitor. Find a supplier that shares similar goals, but that has as few competing interests as possible. Vendasta doesn't sell to small and medium companies, but only to agencies and media companies because we value that.

However, some white label companies also sell directly to SMBs. In determining the right decision with a software provider, check with your prospective partner if they are also selling to the companies you are targeting and what steps they take not to snipe any of their partners' current and prospective customers.

Are you able to resell white label digital marketing software?
Can you put your logo on another company's software without any issues? Making this choice is risky, and you should put in the time to pick the right partner. It is likely that the client will blame you if there is a problem with the software. That being said, choose a solid solution, one where this won't happen. A white labeling strategy is worth weighing the pros and cons. Are there more pros than cons? If so, then the next step would be comparing white label software suppliers and screening them until you find the right fit for your company. This guide will help you distinguish between a good and a bad partner.

Services branded as white labels
If you are wondering whether white label digital agency services are right for you, this section is for you.

The benefits of white label digital agency services

1) You can easily add more service offerings to your agency
The majority of agencies start out by doing one thing, such as reviews or social media marketing. Once you land some larger clients, they leave because they also want listings and SEO. Your aim is to become a full-service agency to keep your existing clients and bring them more value. In addition, you want to continually attract more business. So, the more scope you have, the better you can bundle your services and provide value to your clients. Provide them with a one-stop-shop to reduce the vendor clutter.

2) White labeling of digital agency services is scalable
The client pays for the white labelled agency services. In addition to on-boarding and setting up the agency to your standards and preferences, the white label digital agents will handle client support for you and the heavy lifting.

As a result, you can spend more time focusing on your core competencies
You could sell more and grow your business. Become an expert in SEO and teach your current agents SEO skills if you do not offer some digital agency services. Digital marketing specialties like SEO (and other forms of digital marketing) require a lot of experience and knowledge to become proficient, so many clients ask for hard proof such as domain authority to prove your expertise.

Your business gets to work with a dedicated group of knowledgeable, trained agents
No additional overhead is required, such as taxes, insurance, or other expenses. It's not necessary to manage turnover of digital agents and cost associated with acquiring and retaining digital agents. Also, you will not be burdened with HR issues, hiring, training, and professional development on employees outside your domain.


COMPANY V. WHITE LABEL DIGITAL AGENCY Which is better - IN-HOUSE OR OUT-SOURCE?
Your agency's needs and goals will determine this. If you are uncomfortable with your agency branding someone else's digital marketing capabilities, or if or if you prefer a particular third party provider because they align well with your values or have expertise in a particular area of digital marketing, then they can help.

It may be that their price is right or that they are offering a great deal, but beware the cost savings outweigh any cons. If you don't pay for what you get, you get what you pay for. Ensure they are well vetted and have an impressive on-boarding process and handling clients the same way, if not better, than your agency does.

Again, some third-party agencies and white-label agencies sell to small and medium businesses directly, so they may become your competitors. Choose a partner agency that shares your goals, without any competing interests. When you're analyzing which solution and route is best for adding or expanding your digital agency packages, it is important to ask your prospective partner if they sell to the business you will be targeting and if they take steps to prevent their partners from stealing clients from you.

To help you decide whether to use a white label agency or freelancers, or have your own agency, I recommend that you write down all the pros and cons for each and compare them to the goals of your company. What will help you reach your goals? Does what you're doing align with the company's vision?

White label marketing - should you resell it?
As we discussed above, do you have any issues with having your brand on another company's digital agency services? The risk involved in doing so is great, and choosing the right white label agency to partner with is important. A problem with customer service, or an error on your part, the customer will place the blame on you.

In light of that, choose a good agency where this won't happen. Think about white labeling's pros and cons. Considering the pros and cons, does it make sense? The next step should be to compare white label digital agencies. Is the company offering all the services you want? Make sure you vet them out until you find a good match.

Marketplaces with white labels
Now, if you want to look at adding both software and services, then it may be a good idea to consider some kind of white label marketplace to manage packages, and more intuitively, all in one place.


An online marketplace provides software, services, and an online shop. A customer can learn more about a product by adding products and packages, or even searching more about it.

What should a white label partner offer?

They have similar goals and vision, so it works out well
Look for a white label partner whose goals or vision match yours. Remember that this is going to be your strategic business partner, so you want to ensure that you are both getting what you expect from each other. My guidance would be to stay away from a partner that sells direct to SMBs unless they can create strict policies and assurances they won't try to sell to your customers.

You can trust them to provide you with a high-quality product or service
Find a partner that has a solid offering, whether it is software or a service. If it is software, do they continue to improve it? Are they open to improvements based on your suggestions? User-friendly?

Their reputation and track record speak for themselves
Do they have an honest, transparent, and upfront attitude? In what industry do they have a good reputation? The reviews in our industry are well known, so research the company beforehand. Have they existed for a long time? Do they have a reputation in the industry as an expert?

As a white label partner, they have experience
Be careful when white-labelling a product or service, be sure they have the knowledge and experience to be a good partner. White labeling requires a process that is strategic and well thought out and involves more than just adding a logo to existing products.

The service and support they provide are excellent
Can your company on-board and train its members soon so they can start selling? Are there detailed and thorough training procedures for using the software / service? The resources available to you to learn and grow are they adequate? It can give you an idea of how organized and quick the company is based on how quickly they have responded to you thus far.

Reports offer proof of performance
Are they able to supply proof of performance to your customers through reporting or analytics? You need to demonstrate why the product or service is worth the cost and how it helps your business. As a result, your clients will have little reason to stay.

They have clear contract terms
Does the contract process include details and are their terms and conditions clear? In the wake of transparency and openness, you would have been able to tell if you hadn't been able to before. It is important for them to be clear on their minimum lock-in period. Never be afraid to ask questions before signing anything.

Test the product or service beforehand
A service or software won't be helpful to you if you can't test it before you purchase it? To understand their business model and how it can benefit you, you will be able to see the software or play the part of a potential client with their digital agents.

How should you choose a white label partner?
What-to-watch-out-for-one

SMBs are also supplied by them
Ensure they can ensure they won't poach your clients or you won't have to compete against them for prospective clients if they do. If they can offer a lower price and you're selling the same product, you can probably expect that the SMB will choose the more cost-effective option.

It is impossible for their products / services to be genuine
That's likely the case. It is your aim to offer a product or service that will benefit your clients. Always act in your customer's and agency's best interest. You shouldn't let your clients down like that!

Communication is poor or inconsistent
When you and the white label provider fail to communicate well, problems will build up and affect the relationship between you and your clients. When you use a white label product or service, your brand name is at risk. If you are going to use your brand name on a product or service, make sure it's something you're greatful about, just as you are about your own services.

Inconsistency in branding exists
Another point that pertains to communication. Make sure your product / service provider knows how to represent your brand. It is reasonable to expect that your partner will treat your customers similarly if they consider you an insignificant number. If you have specific procedures for how you treat your customers, don't compromise them. Ideally, the white label software or service should be an extension of your brand and reflect your quality.

Lastly, a piece of advice

White labels don't drown you
White labeling does not imply losing your brand's identity. Keep making a name for your agency! Define your brand and core based on your company's vision and goals. Provide something unique to differentiate yourself from the competition. There is growing fragmentation of the space, as you know.

Additionally, other agencies will work with these suppliers. As easy as it may be to use their white label materials, try mixing it up a little and adding original content wherever possible. Even though your partner provides a single page sheet or a blog, you know that as the expert you can provide more in-depth knowledge (e.g. Do not be timid about producing some original content to show prospective clients you are the king of your niche or area of expertise.

It is not necessary to stop marketing your business because you are white-labelling your digital agency product or service. Business owners are constantly being advertised to and pitched to, so how can you offer them something they require, that no one else can fulfill more effectively than you? I know it is hard to put in time when you are busy trying to get more business, but it can pay off greatly for your company if you do it the right way.

Where do I start with white labeling? www.socialcali.com

Here's my website: https://www.socialcali.com/white-label-seo