Notes

Five Tips for Renting an Email List
Email lists can be a great way to advertise with, and rent an email list is one of the best ways to do it. Campaigns can chase a conventional rental arrangement, in which you pay an initial fee to send an email only to the subscriber list, however, there are now two options to consider when they're available to you. The first is a risk free trial. In this case, you will not pay anything more than what you collect in the email advertising, until you actually break even or make a sale.

There are many vendors offering email list rentals for either risk free or cost per thousand impressions (cpm). The risk free trial option may cost less because there is no obligation to continue. The cost per thousand impressions (CPM) option costs more because you are renting the targeted email list for a specified amount of time. Both services have pros and cons, and you must carefully weigh which type of arrangement is right for your business. Here's a closer look at the two different options.

Risk free trial vs. rent: The risk free trial involves no money upfront and there is no commitment to maintain a relationship with the vendor after the trial is over. Renting an email list is similar to renting a car. You don't have to pay a down payment, keep up with monthly payments or maintain credit scores. It's easy to see how this option would be a better choice for people who need immediate results, but aren't interested in maintaining a relationship with a particular vendor.

Cost per thousand impressions (CPM): This option includes payment when someone clicks on an advertisement and visits your site. You only pay when someone actually purchases something from your site. Renting an entire email list is considered a more expensive method of list rental because you aren't paying for the actual text or images, but are only paying for the connection between the browser and the site. If your message is compelling and your sales process is effective, the cost per thousand impressions (CPM) is likely to be less than renting an email list.

Who you rent from: One of the best ways to determine whether email list renting is right for your business is to find out if your potential customers use search engines. People who search online for products or services will usually visit one or more sites. If they do, chances are they've visited at least one website that offers email lists. For example, a search for "car parts" would bring consumers to a site that rents car parts. A person who buys a product through that site might never return to rent the same email list again.

What you get: Whether or not a company offers a cost of renting an email list is another factor in determining whether the service is right for your business. Often, a company that offers a membership cost of renting a list charges significantly less than a service that provides all of the services at no extra charge. In addition, many companies offer free trials that allow you to sample their services without any commitment. In exchange for this, you agree to receive periodic emails in the designated recipients. This allows you to test and track the effectiveness of their customer service and response time.

How much data will be sent to your subscribers: Sometimes, a company will choose to rent email lists that are targeted towards a particular niche. For example, a doctor in a specific field may want to rent emails that target doctors with specific training or credentials. While this will incur some additional costs, it will also allow the doctor to only send information about himself or herself to potential clients. This is especially helpful if the doctor does not want to waste his or her time responding to questions from potential patients about training and credentials. If this works for him or her, then it would be helpful to only send out the information relevant to that doctor. If email lists for sale are going to go this route, make sure to carefully review the contract and customer testimonials so you know how targeted your rented lists will be.

However, if you are going with a broker, he or she can suggest an appropriate rental package for your needs. business email lists of package you might look into is one that offers a cost per thousand impressions (CPM), where the broker will pay the host company the fee for renting out one thousand emails over a set amount of days. This is one option you should check out, as it can save you money on marketing costs and still give you a targeted email list that is responsive to your marketing messages.
Website: https://www.frescodata.com/e-mail-marketing/consumer-email-lists/