Notes

6-7 ROAS
Micro/macro influencers depend on niche size. Bigger niche = bigger threshold to be a macroinfluencer. bloggers, videos or yters, social media.

Instant Instagram audit by iconosquare

Micro influencers often have smaller followings, but these followings tend to have a tighter bond.

Influencers will only bother if product is high-quality. They wont risk their image for low-ticket.

Find influencers (focus on microinfluences (<100k; higher engagement rates); also take a look at your followers to see if any of them follow any other influencers in the same niche)

Hunter to find emails or just upfluence. https://klear.com/free-tools/influencer-pricing-calculator

Just 7-day trial here: https://awario.com/blog/how-to-find-social-media-influencers/

-https://influencermarketinghub.com/tiktok-influencers-search-tool/ (tiktok) + tokfluence
-Publicfast
-crowdfire
-Postforrent
-Neoreach Freemium (free)
- GroupHigh (blog influencers)
-klear (free)
-influence.co (free)
-Buzzsumo (free)
-Heepsy (limited search resutls)
-Carro for cross-selling
-https://influencermarketinghub.com/free-influencer-marketing-tools/
-followerwonk (free), kred (free), tweetdeck (twitter)
- Klear (freemium)
-storyclash (ig)
-insense
-tubular
-shoutcart
-Famebit
-Dovetale
-Tidal Labs
-Grapevine
- Google: "niche" + "influencers" get: websites, blogs, yters.
-Look into hashtags in the niche or just keywords + pick an influencer + dropdown
-BuzzSumo
-Influence.co
-Upfluence
-Neoreach
-GroupHigh LLC
-TweetDeck (research, free)
-Influenex

Validate (Reach, relevance, engagement). for relevance: just browse the content they make.

-Upfluence plugin (not accurate for amount of followers)
-Grin.co has a whole suite. >resources>tools https://grin.co/fake-influencer-tool/#credibility-calculator
- Validate Reach: how to spot fake accounts (fake engagement is usually just a few emojis; either an influencer pod or some fake comments) fake accounts/followers have these features: 1. Zero followers. Or **high following to followers ratio** They usually have no followers.
2. Zero or up to 10 posts. They don’t have regular posting activity, so they might have just a few posts on their page or no content at all.
3. No profile picture. Fake users don’t use images in their profile pictures, or they might use stock images.
4. A big number of people they follow. While their following is very low (or amounts to nothing), they usually follow a large number of other accounts.
5. Random letters and numbers in a username. You can often notice that their username is just a random selection of letters and/or numbers.
-Hypeauditor (best)/socialblade/grin.co/modash.io to double check engagemetn rate.
- Ensure reach and followers is legit by
-trendhero free account
-Socialblade
-https://hypeauditor.com/free-tools/
-smartfluence if desparate
-https://shanebarker.com/blog/fake-instagram-influencers/
-Hypeauditor
-Notice engagement metrics: number of likes, number of comments, notice if they respond back, how often they promote brands, if they promote competitors, questions audeince ask them, notice how they present info to their audience (memes, whatever) and pitch ideas in accordance with that mode of presentation. Also google their name to make sure no negative press and no controversies.
-Make sure influencer was not in any previous controversies or else bad brand rep and bad scaling.
-Engaged+Fit (audience views them as an expert)> size. quality over quantity when it comes to conversions. Can an influencer convince their followers? notice how engaged and loyal, and excite their followers are.
-Make sure they fit brand values. If your UVP is chepaer price, target influencers whoa re focused on frugality.
-How to pick platform: https://www.abetterlemonadestand.com/influencer-marketing/
-Make sure you pick influencers on the right platform. Pick platform then influencers.

Approach & Pitch

-answerthepublic.com for collab content ideas
-follow them for a few days before reaching out natively.
-Allow influencers to suggest their own campagins. but try product reviews, contests or giveaways. Run sponsored ads on their page, whitelisting (expensive), appearance at a live event

Free ways to collab:
-Send them your product for free without any obligation for them to feature your product on their social platforms. This won’t guarantee that they’ll talk about your product to their followers, but if your product really impresses them then they might!
-Provide a discount code where they earn a commission for every person that uses their code to purchase your product. This is similar to an affiliate program and gives them a monetary incentive to talk about your products but this way, you only pay out after a conversion has happened on your end.
-Promote them, in turn, to boost traffic to their social platforms. This is a great way to potentially build a relationship with them which could turn into a professional partnership down the line.

Negotiate

-Ask for ss of their analytics to see audeince demos and explain how product could benefit them.
-Rates will drastically differ depending on the influencer’s audience size, their audience engagement, the kind of content you want them to create, and how much content you want them to create. Don’t think that you have to work with influencers with the biggest following to see results—micro-influencers (which are generally influencers with less than 100,000 followers on a given platform) usually have hyper-engaged audiences, so there can be great ROI when working with them.
-https://blog.hootsuite.com/instagram-influencer-rates/
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Outreach templates: Gretta, jnr, J rich