Notes

6-7 ROAS; In fact, a recent Tomoson study found influencer outreach to be the fastest growing form of online customer acquisition.
There are more and more “influencers” with larger and larger audiences, but those audiences are becoming a bit numb to the seemingly continuous stream of products being pushed on them.

Also, as more and more content floods the playing field, influencers are getting more and more selective about who they work with and what they’re willing share. So work with micros.
Micro/macro influencers depend on niche size. Bigger niche = bigger threshold to be a macroinfluencer. bloggers, videos or yters, social media.

Instant Instagram audit by iconosquare

Micro influencers often have smaller followings, but these followings tend to have a tighter bond.

Influencers will only bother if product is high-quality. They wont risk their image for low-ticket.

Find influencers (focus on microinfluences (<100k; higher engagement rates); also take a look at your followers to see if any of them follow any other influencers in the same niche or if any of them (10k+ can be labelled influencers (their feed is filled with topics in the niche))

Hunter to find emails or just upfluence. https://klear.com/free-tools/influencer-pricing-calculator

https://www.capterra.com/influencer-marketing-software/s/free/

Just 7-day trial here: https://awario.com/blog/how-to-find-social-media-influencers/

https://mediakix.com/blog/how-to-find-instagram-influencers-free-tools/



-Google : "top ig beauty influencers" +go to advanced settings and do past month and regions; if you get a blogger, they most likely have an ig account. Car cleaning blog >>>>> car blog.
-HYPR has a 30-day free trial (no credit card info)
-Scrunch
-Neoreach (freemium)
-Izea
-You can search on socialblade
-Crowdfire
-Shake
-storyclash has 4 searches for free (search for brands in same niche)
-SHowMB
-crowdfire
-shoutcart
-Socialbakers
-publicfast
-postforrent
-Modash (three reports + tool)
-NinjaOutreach
-Famebit is yt only
-Influence.co is only for US
-Hunter is a Domain Search that lists all the people working in a company with their name and email address found on the web. Same with RocketReach, Aeroleads
-https://influencermarketinghub.com/tiktok-influencers-search-tool/ (tiktok) + tokfluence
-Publicfast
-Linkedin for Saas or B2B
-crowdfire
-twitter (journalists); but most likey fb ig, yt, snap, tiktok
-shoutcart
-Socialbakers
-Postforrent
-Neoreach Freemium (free)
- GroupHigh (blog influencers)
-klear (free)
-influence.co (free)
-Buzzsumo (free)
-Heepsy (limited search resutls)
-Carro for cross-selling
-https://influencermarketinghub.com/free-influencer-marketing-tools/
-followerwonk (free), kred (free), tweetdeck (twitter)
- Klear (freemium)
-storyclash (ig)
-insense
-tubular
-shoutcart
-Famebit, Tubular for yt
-Dovetale
-Tidal Labs
-Grapevine
- Google: "niche" + "influencers" get: websites, blogs, yters.
-Look into hashtags in the niche or just keywords + pick an influencer + dropdown
-BuzzSumo
-Influence.co
-Upfluence
-Neoreach
-GroupHigh LLC
-TweetDeck (research, free)
-Influenex

Validate (Reach, relevance, engagement). for relevance: just browse the content they make.

For relevance, see which category your product can be listed under by retailers and look for influencers in same niche. Electronics => tech influencers. Make sure there is precedent for it though. If they mostly review phones, will they review an iron?

Bonus: if they have more than 300 posts, means established. more posts = better.

Engagement (likes) should be 10% of the followers count. Comments = 1% of the likes. can check if her audience is real by quickly checking what kind of posts they have (related to niche = better = higher audience quality). comments from verified profiles = other influencers. Make sure influencer uses the product

Take a look at the content they share and ask:

Does this connect with your brand voice?
Do their followers engage with their content?
Does their voice seem authentic when they share content from other brands?
Look at content on other social channels to ensure the influencer can be a true representative of your brand.

- Make sure the influencer is still active but make sure their posting frequency is not very high so you get more eyes on your brand. Make sure that the influencer you’re reaching out to is regularly active online. Look for their recent posts and make sure they are not older than 1-2 weeks.

Make sure influencer demographics and audience fits at least one customer persona.

-Upfluence plugin (not accurate for amount of followers)
-Grin.co has a whole suite. >resources>tools

https://grin.co/fake-influencer-tool/#credibility-calculator

Low engagement rates (shane baker has a calculator too) ; median engagement rate is 2.7%; anything below 1% = probably fake; between 1-3% = average; 3-6% = great; 6%+ = amazing + (spammy or irrelevant comments to the post = bought likes = poor engagement = fake; generic stuff like awesome, great shot, lovely pic, emojis, promotions for other unrelated pages, irrelevant comments that dont fit the post etc.). Only excessive amounts of this should be an alarm. any ig profile can receive them. + check if followers are fake manually (They typically leave the bio blank or include only a few details. They will usually not have many posts, and sometimes they will have no posts at all. Some fake accounts may not even have a profile picture. And in most cases, they won’t have a lot of followers. or they have some high following to followers ratio) + check follower growth rate by socialblade (you want to make sure there are no spikes or drops. Every week should be similar if organic (gaining a handful new every day) + ideally the chart moves up) + analyze audience quality by hypeauditor (Keep in mind that every Instagram account will have bot followers because of the prevalence of bot accounts.)

-Phlanx has an instagram engagement rate calculator
- Validate Reach: how to spot fake accounts (fake engagement is usually just a few emojis; either an influencer pod or some fake comments) fake accounts/followers have these features: 1. Zero followers. Or **high following to followers ratio** They usually have no followers.
2. Zero or up to 10 posts. They don’t have regular posting activity, so they might have just a few posts on their page or no content at all.
3. No profile picture. Fake users don’t use images in their profile pictures, or they might use stock images.
4. A big number of people they follow. While their following is very low (or amounts to nothing), they usually follow a large number of other accounts.
5. Random letters and numbers in a username. You can often notice that their username is just a random selection of letters and/or numbers.
-Hypeauditor (best)/socialblade/grin.co/modash.io to double check engagemetn rate.
- Ensure reach and followers is legit by
-trendhero free account
-Socialblade
-https://hypeauditor.com/free-tools/
-smartfluence if desparate
-https://shanebarker.com/blog/fake-instagram-influencers/
-Hypeauditor
-Notice engagement metrics: number of likes, number of comments, notice if they respond back, how often they promote brands, if they promote competitors, questions audeince ask them, notice how they present info to their audience (memes, whatever) and pitch ideas in accordance with that mode of presentation. Also google their name to make sure no negative press and no controversies.
-Make sure influencer was not in any previous controversies or else bad brand rep and bad scaling.
-Engaged+Fit (audience views them as an expert)> size. quality over quantity when it comes to conversions. Can an influencer convince their followers? notice how engaged and loyal, and excite their followers are.
-Make sure they fit brand values. If your UVP is chepaer price, target influencers whoa re focused on frugality.
-How to pick platform: https://www.abetterlemonadestand.com/influencer-marketing/
-Make sure you pick influencers on the right platform. Pick platform then influencers.

Microinfluencers have audience trust, consistency and better engagement rates

Before you approach, just think it through, will their audience actually buy from you?

Fourstarzz media does bg checks on influencers.

Approach & Pitch

Approach via email (shane barker, ) Approaching via email easier to aggregate across different platforms.

Approach via DM (Gretta,

Direct messages have undeniable advantages over mailing:

you don’t have to search for and scrape email addresses beforehand
there’s no need in deciding on and following a formal writing manner
you can check out if a person has read your message, for example, if contacted via Telegram or WhatsApp.

luencers for your list using tools like Traackr, BuzzSumo, and Klout.

Ideally, you should try interacting with them through social media, or on their blogs first for 1-2 weeks and engage with them. This is crucial, especially if you’re connecting with experts and bloggers. ly. Here are a few ideas you can try out: Share, retweet, like, and comment on their posts;
Follow them on their social accounts.
Attend their webinars, workshops, or seminars;
Connect on LinkedIn
Mention them in your post

You could try the following tips:

Share links to their posts, and make sure you mention them so they notice.
Tweet a question to them to make way for a friendly conversation.
Comment on their blog posts on a regular basis until they notice you.

Cost-Per-Engagement – This type of compensation model involves paying influencers based on their ability to engage. You can determine the value of payment to offer based on the likes, shares, retweets, and comments on the sponsored post. With cost-per-engagement, you’re paying for results instead of simply paying a fixed price for unknown outcomes.
Cost-Per-Click – This type of compensation model involves paying influencers based on the clicks they drive to your site, or landing page. According to a study conducted by Linqia, cost-per-click and cost-per-engagement seem to be the most effective pricing models for marketers.
Build a Fitting Compensation Model - Influencer Outreach Campaign

Cost-Per-Acquisition – Cost-per-acquisition is when you pay influencers based on their ability to convert. You offer a percentage, or a fixed sum for the number of sales, or sign-ups they drive through their content. You can track this by providing them with a unique landing page, and/or a unique discount code.
Pay-Per-Post – Some influencers may charge a flat rate for the sponsored posts they create. In this pricing model, you pay the influencer for each piece of content – whether it’s a tweet, Instagram picture, blog post, or video. The cost may vary according to the influencer type, with top influencers likely charging more than $1000 per post, and micro-influencers charging somewhere between $100 and $500 for one post.

"we can compensate you on a cost-per-acquisition model; we can offer up to 20% on each purchase you generate through your custom URL".

Free Products/Experiences – According to a study conducted by Altimeter and TapInfluence, more than 70% of influencers feel that brands make the mistake of not offering adequate compensation. This means that in most cases, you will need to compensate influencers with money. But in some cases, you may be able to have influencers create posts featuring your product or brand without any monetary compensation. Instead, you will be offering them free products or experiences. This could be exclusive access to an upcoming product or an all-expenses-paid trip.

Other collab ideas: https://shanebarker.com/blog/effective-types-influencer-collaborations/; read later: https://shanebarker.com/blog/influencer-marketing-tips-expert-roundup/

https://shanebarker.com/wp-content/uploads/2017/02/Free-Products-Experiences.png?ezimgfmt=rs:418x431/rscb3/ng:webp/ngcb3


Among these options, cost-per-engagement, cost-per-click, and cost-per-acquisition are most ideal if you want to pay for results. In these cases, you won’t be taking a risk, since every payment you make will be based on results you can already see.

The pay-per-post model is a bit tricky, since you could end up paying much less than you would in the other payment models. But you could also end up with huge expenses and minimal results. You need to be cautious when choosing influencers for your influencer outreach marketing to compensate using this model. Ideally, look for influencers who have been able to generate a lot of engagement and results with other sponsored posts.

And finally, you need to carefully consider choosing the free products/experiences payment model. Many top influencers may not be willing to do a promotion without financial compensation. But if your product is highly exclusive, or premium, there might be an opportunity. And if you’re offering free experiences, make sure the experience somehow involves your brand or service.

Macro/mega influencers for reach/brand awareness. Once we get here; it is unlikely these infelucners are niche-related anymore

Micro infleuncers (macro) for conversions and sales = better engagement. Also, opinion feels more genuine to their audience because smaller audience feels like a community rather than macro/mega feels like a following.

Enngage beforehand

Soft introduction > where you found them + compliment (specific from your beforehand engagement) > introduce via alginment >Collab options > CTA (Please reply by let us know if you are interested in either option). Let me know, so we can further discuss other details like goals, compensation, etc.

Follow up: explain campaign + benefits.

Engage beforehand
Hey > say you want to collab + specific compliment > introduce yourself + product as having similar alignment to their values (or pull their demographic analytics and show that your target persona fits that) > collab options > CTA.

Be direct with what you want
Mention what’s in it for them (Look at things from their perspective and tell them the benefits of teaming up with you. For example, your business is relevant to their audience, so people want to hear about your products or services. Providing them valuable information and a reason why they should collaborate with you is the key.)
Email personalization (their name, their recent activities, catchy subject lines, make it relatable, and sprinkle a few jokes too!)
Send unique follow up email

If campaign was good, like, share, tweet, and comment on their content on a regular basis! to keep in touch. If doing paid up-front clarify this:

Have you decided on your influencer marketing budgets?
How long would you like to collaborate with an influencer?
Is this an exclusive collaboration or broad?
What is the volume of content the influencers should deliver?
What specific marketing goals have you planned?
How exactly can they help your goals?

Target multiple diverse influencers to The benefits of doing so include reaching a more diverse audience, lifting brand awareness, strengthening campaign messaging, and deriving richer learnings.

When messaging them, be clear, honest, and brief with your proposal. In your pitch, ask influencers about their own goals, and what they may be looking for in a business relationship. Look for ways in which your brand might be able to help them on their journey. Successful influencers will lose interest if you try to get them to post for free, trade for product, or try to negotiate too heavily. If an influencer is too expensive, look to find smaller, lower cost influencers interested in working with your brand. Remember to communicate enthusiasm about your brand and product or service, as well as the potential relationship with the influencer. Influencers want to be a part of interesting projects and exciting collaborations. In our own analysis of more than 50 exclusive influencer interviews, nearly two-thirds listed relevance as a priority in choosing brand partners, followed by more than half who said authenticity and trust were important.

-It works best if you follow them in advance, like/engage (comments must be relevant; not just emojis), quote their work in your outreach. Actually watch their vids or read their blogs.
-Always compliment them specifically. don’t shy away from mentioning some of their achievements, some of the content you love or something they have achieved that you would also love to do. “I was just reading your latest blog post on why dogs are better are humans…I have to say I totally agree and you present it in a way which I am sure is going to convince others to think the same – great job”. >>> "love your stuff"
-Try to introduce yourself with similar values/mission statement as the influencer. Notice influencer values and try to resonate with them and introduce yourself this way if possible. Convince them there is a good alignment.
-Dont mention the money in the first email?
-Make it very clear what your intentions are and always give them a call to action to increase reply rate. You need to make it very clear in your initial outreach email what your motivation is to work with them. Some of the wider elements of this will become clear when aligning your values. However, you should also take the opportunity to explain the specific steps you are hoping to take with them. At the end of your email include a call to action highlighting exactly what the influencer needs to do next. It may be as simple as:

“Please reply to this email with your ideas for moving forward”

or

“Please give me a quick call on [….] as we need to get this project moving asap”

If the next step isn’t clear, you are going to lose the interest you have fought hard for through the initial outreach email.
-Allow them FULL control over what to make; they know how to engage their audience and the content will feel more authentic.
-Look at the posts generating the top engagement rates and pitch ideas recreating that.
-Then he reached out and asked them to share his infographic. The response rate of people he had no contact with to the response rate of people he had minimal contact with was 18% to 64% — a huge difference. So, be sure to get in touch with people before you email them. The easiest way to do this is to leave a comment on their blog. Most of them will reply.Keep these emails as short as possible, and give them a reason to share your post or content. The reason should be simple, such as it answers a question they asked in a post, it makes the same argument as their post, it adds something they might’ve missed, or their followers would find it valuable. Keep your pitch short and sweet. Try to look at content or campaigns they’ve done in the past and come up with a few ideas to pitch. Also make sure you ask for their rates if they aren’t publicly available.




-For that reason, you want to give the Instagram influencer as much information as possible about your brand, and clearly outline your offer and idea. If you are on a limited budget, you can make that clear in the initial message. If you’ve contacted influencers through Instagram, don’t be surprised if more than a few don’t get back to you. You might have a better response rate if you reach out to influencers by email or through an influencer marketing platform.
-If they have an email in their bio, use that. If not, dm them.
-answerthepublic.com for collab content ideas
-follow them for a few days before reaching out natively.
-Allow influencers to suggest their own campagins. but try product reviews, contests or giveaways. Run sponsored ads on their page, whitelisting (expensive), appearance at a live event

Types of collabs: collaboration (pay influencers upfront for a sponsored blogpost or post; you get reach + IGC; product launch, review whatever), brand ambassador (Frequent use of product and boost sales, awareness; "face of your business"), affiliates (comission per sale; ambassadors dont work on comissions but get access to special events and get paid upfront), giveaway collaborations (freebie giveaway, discount or coupon or anybenefit to the audience; Exclusive coupons (10% off, $40 off, Special offers (buy 1-month plan get 1 month free)
Unique codes (use code to get free credits)).

Free ways to collab:
-Send them your product for free without any obligation for them to feature your product on their social platforms. This won’t guarantee that they’ll talk about your product to their followers, but if your product really impresses them then they might!
-Provide a discount code where they earn a commission for every person that uses their code to purchase your product. This is similar to an affiliate program and gives them a monetary incentive to talk about your products but this way, you only pay out after a conversion has happened on your end.
-Promote them, in turn, to boost traffic to their social platforms. This is a great way to potentially build a relationship with them which could turn into a professional partnership down the line.

Scale

you’ll do better by starting with smaller influencers and working your way up to the bigger ones. Connect with one influencer and cover their network.

-https://aspire.io/blog/5-free-influencer-marketing-tools-to-get-you-started/
-Ask for ss of their analytics to see audeince demos and explain how product could benefit them.
-Rates will drastically differ depending on the influencer’s audience size, their audience engagement, the kind of content you want them to create, and how much content you want them to create. Don’t think that you have to work with influencers with the biggest following to see results—micro-influencers (which are generally influencers with less than 100,000 followers on a given platform) usually have hyper-engaged audiences, so there can be great ROI when working with them.
-https://blog.hootsuite.com/instagram-influencer-rates/
-

Iconosquare has free tools


Outreach templates: Gretta, jnr, J rich, neil patel, make it mana (mohamed.gates7 email inbox) X2, shane barker (https://shanebarker.com/blog/influencer-outreach-campaign/), postaga in influencers bookmark; https://www.mentionlytics.com/blog/influencer-outreach-the-ultimate-guide-in-2021/

If you’re looking for journalists to put your brand in the spotlight, you can try tools like:

HARO
Twitter hashtags like #journorequests, #prrequest, RadioGuestList
Source Bottle
Qwoted
Prowly
Muck Rack
Roxhill Media

Influencer Prospecting Tools
If you’re looking for web influencers, these are some of the best prospecting tools:

Postaga
Hunter
Snov
Uplead
Find That Lead
Voila Norbert
Texau
LinkedIn Sales Navigator
Blog Influencer Prospecting Tools
Here are a few more webmaster prospecting tools you can use to find the correct contact details:

Postaga
Respona
Buzzstream
Pitchbox
Buzzsumo
Klear
Ninja Outreach
Once you’ve found everything you need, y