Notes

Thankyou to our dear panelist to end this meeting
We will pray for closing prayer.

Let Us Pray

In the name of the father and of the son and of the holy spirit

Heavenly Father as we come to the end of our time together we thank you
for what has been accomplished here today. May the matters discussed serve
as a catalyst to move us forward and cause us to advance and see growth in
all areas of our lives. May we leave here recognizing You are the God of all
wisdom and You are willing to lead us forward.
This we pray in the name of the Lord Jesus.
Amen

.SCRIPT

Hana: Good day everyone, especially to our dear panelist. I am Hana Chantelle M. Borado, together with me are my group mates. (Juliana introduce first, next Julie kaye, last Ochoa).

Hana: Today we are going to present our Research with the title [research title]

Hana: We chose this topic because it is one of the most current and relevant issue/problem in our country today. We all know that since pandemic, students are more engaged in online shopping with regards to their needs and wants. This research wants to know about the characteristics in online buying behavior limited to Grade 11 Senior High School Students of Ridgewood School of Caloocan Incorporated.

To emphasize more about our topic, here’s my fellow groupmates to add more information regarding to our topic.

Juliana: Good Afternoon to our dear panelist, to add more information regarding to our topic, According to the International Trade Administration, Filipinos are prolific users of social media. Estimates last year (2020, when the pandemic strikes) show that there are 76 million active social media users from the Philippines. Of this number, 75 million are on facebook; 12 million on twitter, and 4 million are Linkedin users. It was also said that the Philippines is a fast-growing retail e-commerce market and the most popular retail e-commerce platforms include Lazada, Shopee, Zalora, ebay, and Kimstore.

Julie: On the other hand, according to Angela Woo, 2018, 60% of millennials tend to gravitate toward purchases that are an expression of their personality- the brand must speak to them to feel good. It has also said that one-third of millennials prefer to wait until someone they trust has tried something. Almost half of the millennials surveyed appreciate when brands make ads and social media relevant to them.

Ochoa: It has also said that millennials nowadays also have the habit of checking the commercial advertisements popping on various sites that trigger their curiosity to watch them. Basically they create reviews and comments on the content. They also watch YouTube vloggers that share their opinions and reviews about the product that can cause the millennials to buy the item. Factors that influence them to buy online includes;low prices, free shipping and flexible returns.

Juliana: Therefore, to know how this consumer behaves has become an important issue. This study aims to explore the characteristics limited to, Senior High School Grade 11 Students of Ridgewood School of Caloocan Incorporated in Online Buying Behavior, on why they have become an attractive group for this experiment in different social and economic sectors, by showing the most outstanding attitudes, tastes and buying behaviors.

Hana: Now, that we are familiar with the background of the study, we can move on to the statement of the problem. This study aims to determine the influence of online shops to the Senior High School Grade 11 Students of Ridgewood School of Caloocan Incorporated, in terms of online purchasing behavior.

Specifically, this study shall seek answers to the following questions;

1. What are the profiles of the respondents in terms of:

1.1.1 Age

1.1.2 Gender

1.1.3 Monthly Allowance

- we include this monthly allowance because where did the students get their money to buy online/

Juliekaye: no.2. What are the factors that affect students in online buying behavior?

In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are

1.2.1 Psychological

(motivation, perception, learning, beliefs and attitudes)

1.2.2 Personal

(age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)

1.2.3 Social

(reference groups, family, roles and status)

1.2.4 Cultural

(culture, subculture, social class system)

3. What are the forces that influence online buying behavior?

1.3.1 Quality of Product Description

- A good quality can increase the purchase decision of the customers on the product or service. It is in line with the result of a study performed by Shaharudin (2011), who revealed to find the level product decision is based on eight dimensions of framework quality and the relationship to the customer purchase behavior.

1.3.2 Shipping Costs

- consumers say free shipping makes them more likely to shop. It’s because the incentive improves the online experience and removes the barrier shipping costs create.


Most importantly, shoppers believe free shipping to be convenient. And convenience shapes shoppers behavior.

1.3.3 Customer Reviews

- Customers are more likely to purchase from a website that has customer reviews than a website that doesn't. Displaying reviews on website gives potential customers more confidence in their purchasing decisions and reduces doubts, leading to a higher conversion rate.

Well that’s all for the statement of the problem.


Juliana: Now we will discussing about the sign
You sent
significance of the study or the importance of our study. It also shows the impact on the research field and its contribution to new knowledge and how others will benefit from it.

Significance of the study

The study will conduct to know the impact of covid-19 pandemic affects the people buying online. Through this research, we aim to find out the influencing factors of covid-19 pandemic in online shopping behavior of Grade 11 Senior High School Students of Ridgewood School of Caloocan, Inc., Bagumbong, Caloocan City.

More specifically, this study shall be beneficial to the various groups of people;

Students. The outcome of the study will be able to help students to be more sensitive in their actions in buying online and to be aware of the products that are delivered to them.

Online sellers. The result of this study will benefit the online seller to be more creative in creating their advertisements that depend on the taste of consumers nowadays.

Julie:

Parents or Guardians.The result of this study will benefit the student’s parents or guardian in giving the right guidance to their child before spending their money on something online.

Future Researchers. The findings of the study will serve as reference material and a guide for the future researchers to have the knowledge about the characteristics and behavior of the students involved in buying online. It would help them to be a better analyst and it can be a help as a future reference for more studies in the future.


Ochoa: Now, we are heading to the last part of our research, the Scope and Delimitation.

Scope and Delimitation

This study aims to Explore the Characteristics of Senior High School Grade 11 students in Online Buying Behavior. The study considers the student’s personal formal information, such as name, gender, age, and sections.

The purpose of this study is to examine the influencing factors of the Covid-19 Pandemic in online shopping.

Hana: Since pandemic, students are more engaged in online shopping with regards to their needs and wants. Therefore, the researchers want to know about the characteristics in online buying behavior delimited to Grade 11 Senior High School Students of Ridgewood School of Caloocan Inc, as respondents. The researchers will distribute a questionnaire to each respondent.

So, Good Afternoon again to our panelist! We are now ready to answer your questions. :’))