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Project Atigi is designed to have a good time Inuit craftsmanship through the worldwide release of a one-of-a-sort parka assortment. “City Hall represents Toronto’s break from its past and its emergence as a dynamic worldwide metropolis, and is established as a timeless icon of modernism in Canada,” Millar says. Canada Goose recently launched a brand new social enterprise in the country’s north. Stocked with the brand’s range of skin care, hair care, residence fragrance and animal care, this new location seemed across Bay Street to a nearby political landmark for aesthetic inspiration. In celebration, the Swedish furniture innovator is providing the shelving unit in a new yellow hue. The company commissioned 14 seamstresses from nine communities in the 4 Inuit areas to craft parkas utilizing conventional expertise and Canada Goose materials. All proceeds from the sale of the gathering will go to nationwide representational group Inuit Tapiriit Kanatami, which works to improve the health and well-being of Canada’s Inuit population. Ikea’s common Billy bookcase turns forty this month.
In his last position, he was the CFO at Budweiser Brewing Companies at Asia Pacific, a listed company based in Hong Kong. Guilherme is a Brazilian national, joins Natura &Co after seven years at AB InBev Group, where he held senior monetary position in New York, Sao Paulo Shanghai and Hong Kong. To ensure a smooth transition, we're happy to announce that Guilherme Castellan shall be becoming a member of the Group as Deputy CFO. Through the time, he played a number one role in the acquisition of Avon in January of 2020, which included itemizing Natura &Co each on B3 and in the brand new York Stock Exchange, managed two successful capital elevate last year, applied Natura &Co world monetary construction and strengthened our inside controls and liability management capabilities, completing a very successful cycle with Natura &Co. Before becoming a member of AB InBev Group, Guilherme spent a number of years within the banking trade. He will work closely with Jose Filippo over the coming months and can turn into the Group CFO after Filippo completes his cycle.
Good morning or good afternoon to everybody. Natura &Co Holding S.A. Our Investor Relations workforce of Natura &Co is also with us. I am Viviane Behar, Natura &Co's Investor Relations Officer. The presentation we can be referring to, during this name, is on the market on the Natura &Co Investor Relations web site. Thank you for joining us right now for this name to present Natura &Co's fourth quarter and full year 2020 earnings. Roberto will begin at present with an summary of our efficiency; Filippo will element our financials for Natura &Co and after that, Roberto will make concluding remarks and we'll open the floor to your questions. I'm joined in the present day by Roberto Marques, Executive Chairman and CEO of Natura &Co Jose Filippo, CFO of Natura &Co in addition to Joao Paulo Ferreira, CEO of Natura &Co Latin America, who will join us for the Q&A session. That's proper -- they suppose these 10 stocks are even better buys.
Motley Fool Transcribers has no place in any of the stocks talked about. And once more, I just need to finish saying thanks to Filippo, that he will continue with us, but as we introduced the succession, for all his contributions and partnership. The Motley Fool has a disclosure coverage. Joseph Giordano -- J.P. As with all our articles, The Motley Fool does not assume any duty on your use of this content, and we strongly encourage you to do your personal analysis, together with listening to the call your self and reading the company's SEC filings. While we attempt for our Foolish Best, there could also be errors, omissions, or inaccuracies on this transcript. Thanks again everybody. Have an awesome weekend. The Motley Fool has no position in any of the stocks mentioned. And thank all of our groups for actually an incredible 2020, a very challenging year that basically reworked Natura &Co and our heartfelt because of our groups, to our people, to our personal network. Please see our Terms and Conditions for additional particulars, together with our Obligatory Capitalized Disclaimers of Liability. aesop skin care products is a transcript of this conference name produced for The Motley Fool.
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It does. Thank you. And our next query at the moment comes from Joseph Giordano with J.P. Morgan. Please go forward. So how are you evolving? Joseph Giordano -- J.P. So I'd like to grasp a little bit more like and dig into the digital strategy right here, like, you are connecting extra digitally. Hello, everyone. aesop soap reddit and good afternoon for those in Asia and Europe. Great. That makes sense. Congratulations on the results and thanks for taking my question. Hi, Joe. Roberto here. I stay up for listening to extra on the Investor Day. My query is, how are you evolving on the creation of your knowledge lake to raised understand and launch merchandise and be more assertive on the advertising and marketing technique? And the second question is, how are you leveraging and training on your sales drive to really scale back your digital advertising investments; so mainly relying more on the gross sales reps? I Hope that helps.
Turning to Avon brand on Slide 14. Revenue in Brazil grew by 4.9%, marking the second consecutive quarter of progress. Avon also accomplished the pilot of a brand new business model in Brazil to be rolled out beginning this quarter. This efficiency was supported by increased exercise and improved productiveness, while the variety of representatives have been stable. Avon brand returned to progress in Hispanic Latam, up 23.9% in reais and 3% in fixed currency, driven by growth in Argentina, Chile and Mexico; its largest single market. In the full yr, web gross sales grew each in Brazil and Hispanic Latam by 16.5% and 33.8%, respectively, in reais. In the complete yr, the Avon brand gross sales have been down slightly in Brazil and Latin America by 1.4% and 2.1%, respectively, in reais and down 16.2% in Latam at fixed forex. Fashion & Home class gross sales grew by double-digits and considerable advances had been made to extend the model's perception as giftable. The typical variety of consultants increased by 16% to over 800,000. Productivity of guide loyalty additionally elevated.
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So all those story that you already heard has been unfold by Europe under Angela's management. Hi, Richard. I'll begin from the top. It's now going to succeed in the top client in Brazil in the coming weeks. In the meantime, from the top of final yr, you in all probability observed, we've got been investing on Avon quite a bit, tied to launches of extremely relevant excessive-expertise merchandise like those with different tones of skins that were linked to anti-racism positioning right here in Brazil; all the power Stay Line, each in Brazil and in Latin America and the Hispanic Latin America and a much more trendy presentation of the brand, which is driving, not solely larger consciousness however higher consideration of the brand. Next Monday, International Women's Day, we are launching Avon's new positioning, the so referred to as, "Watch Me Now" however translated to Portuguese and Spanish inside our inside community. So from then onwards, it would reach the tip client in the coming weeks and months. Hi, Richard. I'll turn to JP to discuss Brazil and a few of the thrilling issues by way of the brand new marketing campaign that's coming, and then I'll touch upon Avon International gross sales.
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