Notes

Email List Rental Options With One Big Problem - Marketing
There are times when it is advantageous to purchase an email list rather than use a list rental. database marketing companies work with are fine with purchasing their lists because they feel it gives them more options for reaching potential clients. However, I personally prefer to build my email list organically. The ability to leverage the relationship that a publisher has with his or her email list and the power to have that subscriber sign up for your marketing message via an optin form. I'm going to give you a couple reasons why you should consider building your own list and how an email list rental may not be in your best interest.

Cost Is High: Yes, it is true that purchased email lists can be less expensive than lists obtained through other means. However, when you factor in that you will likely never have full control over the lists you purchased, you might realize that you are paying a high price for advertising that is ineffective. You won't get the personal touch from a publisher that will turn a visitor into a subscriber. Also, most marketers who have purchased email lists don't take the time to evaluate the list again until they need to launch a campaign. Without even thinking about how many subscribers the list actually has, they simply launch their next campaign and move on to the next sale. Don't make this mistake.

No Control: When you rent lists, you generally don't have any say in what you do with them. You simply pay the bill and take what you are given. What if you need to make changes to a certain area of your marketing content? If you decide to make these changes, you have no idea what changes your customers are going to be happy with. This is especially true if you plan on launching different campaigns based on the same email list rental. It is a gamble to purchase lists this way, but for some marketers it can be more cost effective than purchasing full-time email marketing campaigns from established publishers.

Limited Choices: With email list rentals, marketers are often forced to choose between pre-written newsletters or the customization option that comes with pre-printed newsletters. When you rent a list, you can choose the latter. However, a lot of the pre-printed items offered by email marketing companies are generic and offer little in the way of personalized touches. This limits the choices available for customers.

No Advertising Options: Unlike traditional printed ads, email marketing offers no advertising opportunities beyond the standard text advertising. If you are looking at promoting an upcoming product, there are thousands of opportunities for text advertising. However, those opportunities are very specific and target only a certain group of people. When you choose to rent email lists, you have no say in the type of ads that are presented. You might as well choose a list that does not offer any type of personalization.

Limited Marketing Choices: The lack of advertising options limits the variety of promotional methods that can be used. For example, when renting email lists, marketers cannot use software to market their products. They must rely on professional marketing services that do this work for a fee. This cost is often passed on to the customer through higher rental fees.

Limited Marketing email usa com : Since email list rental is dependent upon the relationship that is formed between the marketer and the customer, the marketer has very little control over the content of the communication. Once the contact is established, it is the responsibility of the marketing service to keep the communication active. Depending on the length of the relationship and the volume of emails that will be sent, the campaign could go on for months or even years. This means that marketing resources will have to be focused on keeping that relationship alive rather than trying to promote the products and services of the business. Many times, this leads to less than favorable results.

Limited Campaign Types: Most email list rental services only offer two different campaign types. These are the lead generation campaign and the classifieds campaign. In most cases, marketers will opt to go with the classifieds campaign because it is more efficient than the lead generation one. However, marketers may not know how to effectively structure the classifieds campaign to get the best results.
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