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亞瑟士推出新款專業跑鞋metaride：滿滿求生欲
耐吉運動鞋
亞瑟士創辦於1949年，是日本的一傢田徑運動用品生產商。在2018年這傢公司宣佈重組業務時提到，希望能夠在2019年復活專業跑鞋優勢。現在它們已經為這個目標推出瞭一項新的技術。
2月27日，亞瑟士發佈瞭適用於長跑的專業性能跑鞋，系列名稱為MetaRide。據品牌方說，這一技術的研發超過2年，並且將其稱為公司成立70年以來最重要的革新。看來是擁有巨大潛力的。
據亞瑟士總裁廣田康人說，這款跑鞋能有效地改善運動員們原有的訓練、比賽和跑步以及恢復的方式。亞瑟士的人體工學研究所所長原野建一也表示，這款跑鞋在技術方面有著與傳統亞瑟士跑鞋和市面上其他跑鞋的根本性的區別。
這款跑鞋的主要賣點，是能夠讓運動員的腳踝關節能量減少1/5的損耗。因為踝關節是在跑步期間能量被浪費好大的區域，這款鞋子能夠在保證運動穩定性的情況下減少能量的損耗，運動跑步更輕松，穿上它，專業運動員可以更好地發揮自己的能力。
由於2018年亞瑟士整體銷售額同比下滑3.4%，經營利潤同比下降瞭46.3%。虧損也高達約12億人民幣，這是近20年來亞瑟士遭遇到的最大虧損額。在業績如此不景氣的情況下，亞瑟士推出這一專業跑鞋，無疑將會是接下來品牌的投入重點。
從2月28日開始，全球亞瑟士門店，包括中國市場，都開始瞭metaride款式的限量出售，它的銷售業績是亞瑟士扭轉業績頹勢的希望之一。
聲明：文章出自耐吉運動鞋Blog轉載請註明出處！
Here's my website: https://njyundongxie.pixnet.net/blog
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