Notes

2017 laid the foundations of a few of the biggest web trends we’ve observed in the industry. And as we thunder towards the midpoint of 2018, we’ll observe how many are already making a direct effect, and those are usually making us sit up and get sucked in for the years ahead.
1: Flat design plus After the 3D look of icons and logos < https://antiguawebsolutions.com/web-design-agency-in-new-york/> all around the web and our devices, when so called “flat” design first started arriving at prominence in the early-2010s, it took us some time to get used to. Now it’s everywhere we appear and bewithing utilized by the largest global brands, in their apps and across their internetsites.
But flat design is being given a facelift. Don’t worry, we’re not seeing a return of the gradient bevelled logos, but gradients are playing their part in the overhaul. Both shadows and mild gradients and blends are becoming carefully used more and more to provide more functionality and added depth.
2: Bold colour palettes
Bold colours matched with equally as bold designs (and flat redesigns) have increased markedly within the last couple of years. But it’s the use of bold colors of all variations that we’ll continue to see more and more of across web < https://antiguawebsolutions.com/web-design-agency-in-new-york/ > , digital, print, social media marketing , and advertising .
Web safe colours are becoming something of the past as screen technology and retina displays give us added vibrancy and supersaturation. Be prepared to see more intense, dynamic, and interesting means of using colour, and the creation unique and personalised color palettes.
3: Dramatic typography
The choice of fonts and typography has always been a web designer’s secret weapon, creating style, tone, and personality across any website. While sans serif fonts remain popular, we’ve seen an increase in the usage of both serif and sans serif fonts together (once a big taboo) across our screens.
But as screen resolutions and displays are creating sharper definition, the hunger for more custom fonts is on the rise. And web designers are usually already clamouring to use bigger, bolder, and oversized fonts that may knock subtlety on the top once and for all in 2018.
4: Mobile growth
2017 saw mobile web usage overtake its desktop browsing counterpart for the first time. This means that web site designers will be way more focused on the mobile browsing market throughout 2018 and becomeyond. We’ll need to fully harness the effectiveness of mobile functionality and which means getting creative with its restrictions to provide a better user experience.
Designing for mobile sites first, over desktop browsing, would be the norm. On the list of design quirks that desktop sites offer, including hover states, these don’t translate well to mobile sites. These fresh challenges should be overcome to ensure that sites to adapt to the limitations of screen size for an improved, and more intuitive, mobile experience.
5: Continuation of asymmetry
When responsive web design became an essential part of web development almost a decade ago, it meant designers had to work with their layouts to ensure a seamless transition over multiple platforms. This method quickly reached saturation point, and 2017 saw most of the “standard” web site design rules getting broken, and discarded.
Asymmetrical layouts and shapes, and their integration to focus on responsive sites is not a new trend. But with rule breakers arriving at the fore last year, it means designers will take asymmetrical design to another level, continuing to break guidelines and create content that basically pushes the boundaries.
6: Engaging animation
As design and browser technology gets better, animation is creeping into web style more and more. But 2018 will see web site designers playing a larger role of this type, making websites capture the imagination by integrating layers of dynamic personality to digital branding.
We’re in a phthese where animation is already a big deal. From animated explainer videos, to effective page load graphics, hover state movements, and even the return of gifs. However the latest digital tools to create animations are simplifying all of the processes, allowing for far more experimentation, so it’s easy to understand the use of animation growing throughout 2018.
7: Irresistible Illustration
A visually engaging illustration can speak volumes, so it’s no coincidence we’ve seen much more of them across websites throughout 2017. Brands and businesses want to stand out, and with their rise in popularity, we’re ready to see more of these in 2018 and beyond.
As web designers and developers explore the brand style and personality of their clients, the use of illustrations is compelling. We’ve seen how infographics can be used to stunning effect, and in an effort to lose a sometimes stuffy or corporate image, more businesses are converting to illustrations to inject a fresh lease of life into otherwise stale internet content.
8: Design tool standardisation
With a flood of new design tools coming to market in 2017, it’s clear that design and UI reaches the forefront of how businesses want to operate. The likes of Figma, Adobe XD, Marvel and dozens more have all released a variety of “will need to have” tools, all vying to function as next industry game changer.
But such a flood brings frustration, as different teams and agencies use different tools, highlighting the industry’s lack of efficiency. With the much anticipated launch of InVision Studio, we could visit a fully integrated screen design software with a totally synced process, that will see collaboration and tool standardisation at its heart.
9: The rise of AI
Artificial Intelligence and the rise of the machines is currently section of the everyday mainstream. We’re not talking about a Terminator-style takeover, but it’s can be found in under the radar to become increasingly more prominent inside our lives. Already, AI tech is commonplace for famous brands Google, Microsoft, and Apple within their voice asswill betants.
But our interaction with bots online is also fast becoming standard. Conversational interfaces and chatbots are already on the rise and can only get more powerful in the next few years. Web design will have to adapt hugely to demonstrate AI in an all natural way, even though it might not be used at all.
10: E-commerce < https://antiguawebsolutions.com/web-design-agency-in-new-york/> advances
E-commerce is already an enormous part of our culture and it’s only likely to get bigger. With Black Friday and Cyber Monday, and the decline of brick-and-mortar stores, retailers are offered huge online shopping opportunities, and so are improving their e-commerce capabilities, over the board, to harness its fullest potential.
E-mail is already upping its game with personalised marketing based on how, when, and where we shop. But we can expect even more advances in retailer’s speed and ability to deliver to us, whether it’s food or goods - and social media has already been being used to capitalise on consumer spending. 2018 is when e-commerce should come of age.
Want to find out more?
The web design team here at Antigua Web Solutions make it their business to be totally up to date with all the industry trends. Which means they’re always best placed to help you design and develop a website < https://antiguawebsolutions.com/web-design-agency-in-new-york/> that works for you - anything you need it to do.
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