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Building Up Your Email List - The Importance of Renting Your Lists
If you've been online for any amount of time then you've probably heard of email list renting, or maybe even tried it at one point in time. It's a good way to build an email list quickly, cheaply, and most importantly, efficiently. If you start out right and have a good start then you'll have subscribers on your mailing list in a matter of days.

In this brief article I'm going to quickly explain what email list renting really is about and why you really should think about utilizing it. First of all, there are many advantages to renting an email list without having to buy one. One of the most obvious benefits is that you can start out with just a few subscribers rather than have to buy a huge list. This can be especially helpful if you aren't sure what your conversion rate looks like, or how much traffic you're actually getting.

Another advantage to renting email lists is that you don't have to deal with building a list from scratch. Let's face it; most Internet marketers really start out by trying to build a massive list. However, the problem with this approach is that it's incredibly time consuming. Sure, you might think that you've got a nice large list already, but do you know how often you've updated it? If you're constantly having to make changes to your campaigns then you can be running around like a headless chicken with your arms tied behind your back.

The nice thing about email list renting instead of starting from scratch is that you can immediately start making money from it. How does this work exactly? Well, you simply sign up to a program such as Get Response or Aweber and then they handle all of the backend stuff for you. They also keep track of your progress and if they see that you're not getting the results that you want to make money from your list then they will make changes in the future to continue getting you results.

Now, this brings us to another advantage to renting your email lists instead of going and creating your own. With offline direct marketing programs, you have to pay a monthly fee to maintain an active account. Not only does this cost money, but it also means that you have to go out and find people to rent your lists from. For instance, if you wanted to create a rental program for auto responders, then you would have to go out and purchase the list that would be appropriate for your product. In some niches, this can be hundreds of subscribers. These costs can really add up, especially if you're just starting out in the business and are low on funds.

By utilizing email list renting services you don't have to worry about these costs because they're already taken care of for you. You also don't have to worry about maintaining the lists, collecting the names, creating your advertising campaigns or other things like that. All you have to do is pay the one time fee and then use those lists to generate profits. This will free up a lot of time for you and really allow you to get more done in a shorter amount of time.

There are many different ways to obtain email lists, but one email list renting service that you might want to try out is a list provider called Aweber. While it may not be completely free, it offers a money back guarantee which allows you to test their service out before taking the plunge. Aweber has been around for a long time and has a reputation that can last you quite a while. While they don't offer a free trial, the money back guarantee allows you to test their service risk free and make sure that you're happy with their customer service and email list building support.

Once you find an online business that works well for you, just remember to test it out first before you make any type of financial commitment. It's always a good idea to do some market research on any business before you put your money down on it and you should certainly do your homework when starting an email list. It's important to know what type of site and niche you're getting into before you commit yourself to anything. If it doesn't work out, at least you'll have a little failure on your hand before you lose your investment.
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